Ricardo Seixas 10/6/24 Ricardo Seixas 10/6/24

What is ROAS? Everything You Need to Know

When investing in advertising campaigns, one of the most critical metrics for assessing performance is Return on Ad Spend or ROAS. It helps marketers understand how effectively their money is being used to generate revenue. Let's dive into what ROAS is, how it works, and why it's so crucial for advertising success.

Ricardo Seixas 4/16/24 Ricardo Seixas 4/16/24

7 Actionable Ecommerce Tips to Improve Your Organic Revenue

In this article we’ve collated 7 actionable ecommerce SEO tips, all of which are easy ways to help ecommerce businesses stimulate organic growth and revenue with simple changes.

5/5/22 5/5/22

3 Tips for Advertising & Marketing Your eCommerce Business Online

The eCommerce landscape is constantly changing. But while trends come and go, our tips for getting the most out of your online store’s digital presence are evergreen.

How can eCommerce businesses get the most out of their digital ad spend?

Ricardo Seixas 5/21/21 Ricardo Seixas 5/21/21

10 Ways To Increase Average Order Value (AOV)

When looking for ways to increase revenue, companies often prioritise the acquisition of new customers, which can mean more marketing spend. However, one solution that is often overlooked is to increase the average order value (AOV), meaning that each individual customer becomes more valuable. With cost per acquisition having risen due to heavily populated ads marketing in 2020, this strategy is one that no business should ignore.

Ricardo Seixas 5/14/21 Ricardo Seixas 5/14/21

The New post-COVID Consumer: how eCommerce’s can stay relevant and compete.

Consumers have grown more and more expectant of brands and their ability to cater to online shopping demands. They require easy and enjoyable online experiences from start to finish, across multiple channels and devices. This is something that many brands were easily able to cater for, however, brands that were delving into eCommerce for the first time had to quickly create a new way for consumers to purchase.

Ricardo Seixas 4/1/20 Ricardo Seixas 4/1/20

Customer Service in eCommerce: The Good, The Bad and The Ugly.

Businesses have adapted and evolved to incorporate customer support across multiple channels such as their eCommerce sites, phone and email, but this isn’t elevating the overall customer experience as a whole. This is where social media comes into play: meeting the consumer where they are.

Ricardo Seixas 3/20/20 Ricardo Seixas 3/20/20

Safeguarding eCommerce during the Outbreak.

It’s no secret that the impact of Covid-19 on business has been felt globally. Businesses and brands have had to take drastic action to keep afloat in these unprecedented times. But with some forward planning and a change in strategy, you can ensure the safeguarding of your business throughout this period.