Shopping Centre Advertising
Over 50+ Shopping Malls. Mall Screens at Westfield, Meadowhall, Liverpool One, Trafford Centre, Arndale, Bullring and many more.
Shopping Mall Advertisements, reach millions of ready-to-purchase consumers.
Tap into the largest network of shopping mall billboards through premium full-motion digital mall screens or paper across all major malls in the UK reaching millions of consumers with highly targeted eye-level media.
Shopping Mall Advertising is a unique out-of-home environment since it allows brands to engage with consumers in high-footfall locations making it one of the most effective ways to raise awareness and direct response.
For brands of all shapes and sizes, Shopping Centre display advertising has two types of main formats: digital mall screens and paper 6 sheets depending on location and availability.
The impact of Shopping Centre Advertising
According to the recent data, shopping mall advertising opportunities are impressive:
17% of consumers engaged with brands after seeing an ooh ad.
Over half of the purchases made at shopping centres are spontaneous and triggers such as buy now and reduced products account for the majority of these impulse purchases.
In 2022, they were almost 75.5 million customer visits in total to Westfield shopping centres
The shopping mall audience is young (+82% more likely to be aged 18-34), affluent and media savvy
How One Day Agency can help.
One Day has a long history of working with consumer brands of all sizes, from footwear to crisps, and with it great experience in delivering high-performing campaigns across retail environments such as Shopping Malls as it can be seen in some of our case studies.
With our senior team, we can plan Shopping Centre display advertising across 50+ malls across the UK on a local or national scale.
Shopping Centre Advertising Formats
Digital 6 Sheet Mall Screens
The most common format in shopping malls, these mall screens can be found across high-footfall paths and corridors capturing the attention of consumers with vibrant unmissable full-motion video adverts.
Large Digital Mall Screens
The large digital mall screens are always located in the largest and most visible areas of a shopping centre. Typically, food courts, main lobbies and main access routes such as escalators and elevators.
These often very large screens cannot be missed and help brands establish visibility and trust, a key important aspect for any campaign.
Frequently Asked Questions.
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A shopping mall isn’t just a destination for shopping. They’re fast becoming ‘lifestyle centres’ and community destinations. They’re restaurants, event venues, social hangouts and meeting points.
This presents unique opportunities to advertisers seeking a full-funnel, cross-platform approach. Typically, shopping malls offer various advertising spaces such as digital screens, banners, kiosks, floor graphics, and sponsored events.
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Weekly visitors cover a broad range of age groups, with 'Gen Z' and 'Millennials' (18-35 age group) showing higher representation compared to the overall UK population. In contrast, individuals aged 55 and above are relatively less prominent.
With approximately 70% of adults making regular visits to major shopping malls across the UK, advertising in these spaces provides businesses, regardless of size, the chance to connect with and captivate millions of potential shoppers. This includes a spectrum of audiences, spanning from Gen Z and Millennials to couples and families with children, all within an environment where they are inclined to make purchases.
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To get started, get in touch with One Day Agency. We’re a full funnel digital advertising agency based in London and Kent. We’ve run successful shopping centre advertising campaigns for ambitions brands.
Full-funnel Advertising Agency.
What our clients are saying…
“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
International Brand Manager Europe & Asia, Codorníu Raventos
“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
General Manager, Itchy Baby Co
"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
VP of Marketing at UNiDAYS
“It was an incredible experience partnering with 1DA Agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign's success. From designing ads to picking locations and strategies, they were with us every step of the way, and we couldn't be happier with the results."
Demand Generation Manager at BigCommerce
Shopping Centre Advertising in the UK and Internationally.
All Media Formats
Digital OOH, Billboard Advertising, Bus Advertising, Taxi Advertising, London Underground Advertising, Airport Advertising, Transport Advertising, Rail Advertising and more.
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