OOH Advertising
Ad Nozzle Advertising.
Petrol Pump Advertising with One Day Agency
Target Your Marketing at Motorists With Ad Nozzle Advertising
Featuring your branding, offers and promotions at petrol stations and service stops along the major motorways is a fantastic way to reach millions of potential customers, from business travellers and families to commercial vehicle drivers and regular shoppers.
Petrol pump advertising, also known as AdNozzles®, offer high visibility with strategic placements directly in the eye-line of any driver or road user filling up their vehicle, with an expanding variety of display decals on pumps for all fuel types sold throughout petrol station forecourts.
Brands use AdNozzles® as part of outdoor advertising campaigns, as an element of a full premise takeover, or to augment repeat exposure.
The benefits of petrol pump advertising
The primary advantage of petrol pump advertising over other mediums is that it provides almost blanket coverage of all audience segments, from parents filling up their vehicles on the school run to businesspeople travelling for work and meetings, local delivery drivers, long-distance lorry drivers and motorbike couriers.
Businesses can pick and choose between a number of diverse locations, including:
Lorry and truck stops and forecourts for HGVs.
Diesel nozzles in busy areas used by van drivers.
Supermarket petrol stations to target shoppers.
Motorway service stations used by business travellers.
Petrol stations in city and town centres.
Fuel forecourts close to event venues or attractions.
The process of filling a vehicle with fuel inevitably means a motorist makes eye contact with the nozzle, ensuring that advertising cannot be missed or overlooked, as in many other forms of outdoor advertising.
Adding the captive audience and dwell time as users wait for their fuel tank to fill means brands can leverage that pause and share clear, concise messaging. The average person spends almost a minute holding a nozzle and waiting for refuelling to complete.
The data extracted from AdNozzle® campaigns is compelling and reflects excellent volumes of impressions and returns on advertising spending. Varied studies and data capture initiatives have reported that:
Up to 83% of petrol station users can recall the advertising shown on the pump.
As many as 65% of motorists remember the exact message or promotion.
Roughly 52% of drivers who recall AdNozzle® advertising take action, and 74% of those exposed to attractive discounts or offers related to driving services, such as insurance coverage, will consider the advertised brand on their next renewal.
Around 65% of motorists state that promotions advertising through this medium are perceived as good value.
Why One Day?
As an all-senior team of expert brand advertisers and marketers, we support businesses across sectors and of all sizes, offering assistance with campaign design, media placements, and purchasing, ensuring your campaigns are well managed from start to finish.
We provide companies with access to all types of petrol pump advertising and OOH advertising, alongside digital and social campaigns, to optimise reach and brand familiarity across core demographics. This ensures clients make informed judgements about the best placements with maximum visibility.
Businesses with a global or country-specific audience can access media buying services through our knowledgeable team. These include FillBoard™ displays in Europe, which perform in much the same way as UK AdNozzles®, although with a different trademarked name.
Petrol Pump Advertising Formats
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Supermarket Ad Nozzle Campaigns
Customers shopping at supermarkets commonly use their forecourts, where discounts or loyalty points are available through loyalty cards and point schemes. Positioning your brand in this familiar and trusted environment creates positive associations while giving you the capacity to advertise offers or promotions to an engaged audience.
AdNozzles® are in high demand across all the major supermarket chains, including through well-known brands like Tesco, Morrisons and Sainsbury, with over 1,500 potential locations to choose between.
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Motorway Service Station Petrol Pump Advertising
Motorway service stations provide access to enormous audiences. Around 100 official and large-scale refuelling points are located around the UK's motorways, including the M25 and M1, which carry 316,000 vehicles between them daily.
Brands can choose particular motorway service stations in areas relevant to their advertising, use petrol pump ads in select positions, or deploy a wider-scale promotional campaign across multiple service stations with high visitor numbers.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“Petrol pump advertising is one of the unsuspected trojan horses of advertising! Their placement is unique and quite effective to niche audiences such as HGV drivers, frequent road travellers and more.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Picking the right placements and positions is essential, and we often start by consulting with businesses about their audience and where that demographic is most likely to be or travel to and from.
Localised businesses and brands often look for AdNozzle® placements in their own location, whether a city, town or region. In contrast, others hoping to attract as much engagement as possible might opt for motorway service stations.
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Absolutely. We often work with companies that blend advertising mediums and formats to improve repeat exposure and audience familiarity. That may include a blend of out-of-home and physical promotions, online campaigns, and digital displays in locations most relevant to the targeted user or consumer group.
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Yes, AdNozzles® will be on display for the duration of your campaign and require no manual action or intervention. Instead, the driver sees the advert from the moment they select and pick up their nozzle until they return it – an average time of around one minute, but potentially much longer for HGVs, ideal for brands advertising to commercial drivers and businesses.
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Petrol Pump Advertising and Media planning.