TV Advertising

TV & VOD.

A leading BVOD, VOD, Connected TV and Broadcast TV Advertising Agency.

The living room environment changed, and the TV is not a TV anymore.

As one of the Top 50 Integrated Agencies, our team has extensive experience in all things TV Advertising planning, buying and optimising with brands of all sizes including TV Sponsorships. As a specialised TV Advertising Agency, we can help you plan a TV advertising campaign across broadcast, VOD or both depending on objectives ranging from 5-digit budget marketing to multimillion-pound across any industry. Finally, as a TV Advertising Agency, we work with all broadcasters and TV networks

Our Work

Broadcast TV Advertising

Broadcast TV channels are still champions of reach and scale even though some digital channels are coming close. TV adverts provide scale, trust, reputation, and frequency, and if tied in with a great message, unparalleled efficacy.

There is a range of options across multiple broadcast networks and TV channels, from daytime TV to sponsorships, and more. We’re a team of TV buying and planning specialists with experience with some of the largest brands in the world, get in touch for a bespoke schedule.

Video On-Demand Advertising: ITV, Channel 4, and others.

VOD advertising offers a more budget-friendly option than on-air TV campaigns to reach your target audience as well as more accurate targeting options. It enables you to target your ads based on demographics such as age, gender, and location as well as data like the specific show or genre a viewer is watching.

This method of advertising allows viewers to click on the ad and be taken straight to your website or social media account therefore aiding the customer’s journey from awareness to purchase. VOD advertising allows you to explore a number of formats from basic videos to interactive games or allows an audience to choose which ad to view. These features increase engagement and allow users to see more relevant ads as they can choose what is most valuable to them.

App-based Streaming Service Advertising.

App-first streaming services such as Netflix, Disney+, Now TV, Prime Video and others offer multi-device targeting opportunities and, like network Broadcast Video-On-Demand, highly-engaged audiences keen on their favourite tv shows and movies.

Along with demographics targeting and other standard options, the biggest opportunity is engaging with fans directly by doing brand-advert tie-ins.

YouTube Advertising and YouTube Ads.

Youtube attracts billions of people each month meaning ads can have a huge reach. Step away from character limits and build engaging and unique videos that capture the essence of your brand.

Target people who have interests that are important to you and your business based on the content they are viewing and interacting with. Youtube offers a variety of placements that each have their own benefits and cater to different objectives.

VOD Advertising: AdSmart from Sky.

With access to over 100+ channels, Sky AdSmart gives advertisers the chance to utilise the impact of TV to their advantage. Sky AdSmart allows advertisers to serve different ads to different audience segments based on demographics such as age, location, lifestyle, family members and more. This can be beneficial to companies that sell a variety of products. For example, a car company may want to show a person's carrier to a family whereas a sports car may be more relevant to an affluent single male.

Further benefit can also be gained from Sky Advance which offers unique targeting options based on audiences viewing habits, your own customer data or the frequency or schedule you want your ads to appear.

Frequently Asked Questions.

TV advertising is an attractive prospect for brands looking to expand their reach and target very specific customer groups.
The effectiveness of TV and VOD advertising continues to evolve with changing technology, viewer habits, and advertising strategies, with TV advertising effectiveness influenced by several factors.
These include audience targeting, ad quality, timing, and ad format. It’s vital that these three elements are combined to effectively reach a specific demographic.
Targeting: In addition to reaching diverse demographics, encompassing variables like age, gender, and income, streaming platforms offer the capability to further refine targeting. This can include tailoring ads based on the specific content a viewer is watching or giving users the option to choose the ads that align with their interests.
Quality: We’ve seen how great TV ads stand the test of time and become legendary. Creative and engaging ads tend to leave a more lasting impression on viewers, driving better results.
Timing: Placement within TV programs or VOD content, especially during prime time or popular shows, can impact an ad's effectiveness. The context in which the ad is displayed is also significant.
Ad format: In addition to content, the format of the ad plays a role. VOD platforms may offer interactive or personalised ad formats, which can be more engaging.
Many advertisers use a multi-channel approach, combining TV and VOD advertising with other digital marketing channels to create a more comprehensive strategy.
Yes, advertisers track effectiveness through metrics like reach, frequency, engagement, and conversion rates, using data to refine their campaigns and strategies. We can also measure how well a TV Ad works by connecting the ad to a specific action taken by the customer. They can do this by including a tracked web link, phone number or QR code in the ad. This way, advertisers can directly see conversion statistics. By using a web page linked to the commercial, they can not only track the ad's success but also influence a conversion.
Creating a memorable and effective TV ad involves several crucial elements. We begin by understanding your target audience deeply and crafting a clear, compelling message. We use our experience to create engaging storytelling, captivating visuals, and impactful audio, including music and sound effects. It’s also important to prominently feature your brand and include a strong call to action.
Testing and refining your ad before launch is essential, as is considering the frequency and placement of your ad. Maintain consistency with your broader marketing strategy, and analyse metrics to measure effectiveness. Ultimately, the success of a TV ad hinges on a blend of creativity, audience connection, and a well-thought-out approach.

Our Latest TV Advertising Campaigns

Client: Raventós Codorníu

Network: ITV VOD

Targeting their core audience and part of a wider cross-channel campaign with multiple formats, we’ve worked closely with the brand and ITV to deliver this 20-Sec TV spot across ITV’s Video-On-Demand content with a mix of demographics targeting and Program Select.

Client: Bugaboo

Network: Sky - AdSmart from Sky

For their sales activation campaign in the UK, targeting a niche high-net-worth pregnant women, we’ve opted to leverage Sky’s advanced audience segmentation with datasets from various retailers and consumer behaviours to pinpoint the exact brand’s desired audience and deliver their TV advert across Sky’s Video On-Demand apps. We’ve also provided consultancy to the brand on how to up weight and increase ad recall using digital media in tandem.

Full-funnel Advertising Agency.

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”