Digital Advertising
Pay Per Click Advertising
A leading PPC Agency in Manchester and London.
PPC Advertising Google Ads, Search 360, DV 360 and Bing Ads.
We are a unique PPC Agency: all of our PPC Managers are senior. We also don’t outsource or freelance any work. This allows us to give unique detailed perspectives on account performance and concise steps to scale them. As a full-funnel agency covering all media channels, we approach every brand by firstly understanding the target audience and their behaviours with research, of course, but also with the brand’s valuable data. Once we have a complete picture, we’ll scope an effective PPC advertising plan including GA4, Merchant Centre re-structure and optimisation. As PPC Agency, we are located in Manchester and London.
Google Search Ads & Shopping.
Search is the only channel with high consumer intent thus an important one, and also for the brand. And in your channel mix, it plays other important roles. After being exposed to advertising in other channels, consumers more often than not will end up in a search. Search is also a source of knowledge about how the market behaves. As a PPC agency, we’re experts in both Google ads and Bing ads.
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Google Ads, Bing Ads, Apple Search Ads, Google Shopping
YouTube Advertising
Display Advertising
PPC (Pay per Click) Management
PPC Audits
App Installs
Start-up PPC, Charity PPC
Programmatic Display & Video.
Pretty much all digital channels today are programmatic including social. That means you bid and buy for an opportunity to deliver an ad at a specific moment to a consumer. That opportunity can be against an audience, a remarketing list, a device, content or even certain life activities. combined, display & video can reach any online consumer anywhere using Google Display Network, Google marketing platform, Youtube or programmatic partners. Speaking of Youtube, according to research, you can get the most bang for your buck using it than linear TV. And far more measurable. Video is the format for 2020.
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Google Ads, Google Display Network, YouTube
Amazon Ads
eBay Ads
Remarketing, Display Advertising
Programmatic Advertising (Display & Video)
Data Segments (Lotame)
PPC Advertising & Creative Ads
Most brands think that the worst-case scenario of advertising is not selling anything. Well, they are wrong. Bad advertising can actually make your company decline in sales not to mention brand damage. You can read other Ogilvy commandments here. Especially today regarding your brand, the medium is the message. If your ad is not right we will work with you to improve it from message to creative, audio to video. Telling a story matters. And not only for gen-z.
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Digital Ads, Digital Creatives, Creative Content
Website Design, Online Shops
Campaigns
Specialised in digital formats: video, instagram stories, GIF display banners & more.
PPC Marketing Strategy & Media Planning.
Our PPC team’s best asset is experience in strategy and media planning that allows iterative learning to drive measurable results. Our approach to the brand’s challenges is bottom-up: from value proposition to website user interface and all the way to digital ads and channel mix. This truly integrated approach to Pay per click marketing and through-the-line behaviour-first planning is at the core of One Day Agency. To learn more about our hyper-detailed media planning and strategies, contact us today.
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Holistic Marketing Strategy
Fully Integrated Marketing
Behaviour-first approach
Media Planning & Buying
Consulting Services
Dashboards, Data & Analytics.
We. Love. Data. And everything we do starts with it. Now coming to think about it, this section should’ve come at the top. Oh, you’re still reading this? Glad we captured your interest. Back to why we love data. Your data is important for obvious reasons like telling us who your audience is and how they are engaging with your business so we can make improvements. But one frequently forgotten aspect is that with research and your data, we can also see who you’re missing out on. Lastly, it also tells us how your business performs, your business margins and more. Only with all of this can we plan a marketing mix that will work for you. Give One Day PPC agency a call and we’ll take a look under the bonnet.
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Research, Media Planning
Bespoke and automated client reporting with Google Data Studio
Google Shopping feed optimisation
Google Analytics Configuration & Setup
Call & Website Tracking: Google Tag Manager, Facebook Pixel & others.
Connected TV (CTV) & Digital Audio.
Audio is the fastest-growing channel year-on-year across channels such as Spotify and Podcasts. It is present in more and more moments, life activities, and devices. For example; Spotify is in your car, your home, whilst jogging or cooking. All key opportunities to deliver your message. The same goes for connected TV streaming services like Youtube, Netflix, Sky AdSmart, Prime video and more. Combined, people spend more time on these services than on linear TV. Your audience is literally sitting and waiting for your message in a highly engaged moment.
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YouTube Select, YouTube Ads
Spotify Advertising
Podcast Advertising
Digital TV, Sky AdSmart TV Advertising, AdSmart from Sky, Sky Advance
Digital Radio
Other PPC Services & How we can help.
Our in-house team also covers more digital marketing services such as audits, digital strategy, mobile app advertising, charity marketing, web design & e-store design, tracking configuration, and many others.
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Website Design - eCommerce Stores & Websites
Shopify Partner
Squarespace Partner / Squarespace Circle
Aero Commerce Partner
Mobile App Advertising
B2B Lead Generation
Conversion Rate Optimisation (CRO)
Digital Advertising for Charities
Startup Go-to-market
Media Case Studies.
Read about some of our work and cases ranging from Pay-per-Click, Out-of-Home, Digital Ads, TV Advertising, Paid Social and more.
B2B Lead Generation - PPC, Paid Social and Creative
Pet Food Retailer - Out-of-Home Campaign
Footwear E-Commerce - Paid Social and PPC
Frequently Asked Questions.
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As the name suggests, PPC, or Pay-Per-Click, advertising is a digital marketing model in which advertisers pay a fee each time one of their ads is clicked by a user. It is a popular, highly trackable and measurable method of digital advertising used to drive traffic to websites, apps and other web properties to increase conversions, such as making a purchase, filling out a contact form, or signing up for a newsletter. PPC advertising is commonly associated with search engines like Google and Bing, as well as social media platforms like Facebook and LinkedIn, but it’s much more than that…
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Remember, PPC advertising is the umbrella term for all pay per click advertising. So no, PPC advertising is not limited to Google. While Google Ads is one of the most popular and widely known PPC advertising platforms, there are several other PPC platforms:
Facebook Ads: Social media platforms like Facebook and Instagram provide PPC advertising options that enable precise audience targeting.
Twitter Ads: Twitter allows advertisers to promote tweets and accounts through its PPC advertising system.
LinkedIn Ads: LinkedIn offers PPC advertising to target a professional and business-oriented audience.
Amazon Advertising: Amazon provides PPC advertising opportunities for products listed on its platform, helping sellers promote their products.
Pinterest Ads: Advertisers can use Pinterest's PPC advertising to reach users interested in visual content and shopping.
YouTube Ads: YouTube offers video advertising opportunities, allowing advertisers to reach a vast audience.
AdRoll: AdRoll is a platform that specialises in retargeting and display advertising, helping advertisers re-engage visitors to their websites.
These are just a few examples of the many PPC advertising platforms available. Each platform has its unique features, audience demographics, and ad formats, making it essential for advertisers to choose the right mix of platforms that align with their marketing goals and target audience.
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Choosing the right type of PPC advertising for your business depends on your goals, target audience, budget, and industry, so we recommend getting in touch with our PPC experts in Manchester and London to discuss your goals.
If you want to reach users actively searching for specific products or services, search engine advertising like Google Ads and Bing Ads is a good choice. It's effective for direct conversions and website traffic.
Social media advertising on platforms like Facebook, Instagram, and LinkedIn is ideal for targeting specific demographics and interests, making it suitable for brand awareness, lead generation, and engagement.
Display advertising is great for increasing brand visibility, and remarketing is useful for re-engaging previous website visitors. If you're an e-commerce business, shopping ads are a logical option should you wish to increase sales.
Local PPC advertising is beneficial for brick-and-mortar businesses, and video advertising works well for promoting video content.
We don’t just recommend one channel - It's often wise to diversify your PPC efforts and test multiple platforms to find the most effective combination for your specific needs and objectives.
Meet the Digital Media Team
Kerry
Paid Social
Alex
PPC
Alexandra
Paid Social
Kris-Anne
Creative
“Paid Search is here to stay and since it is the only channel with high consumer intent, it is important to any brand. Most agencies focus on Google Ads skills but these are less important in today's day an age of automation and rather marketing fundamentals and consumer behaviour are far more important.”
Ricardo Seixas, Founder and CEO, One Day Agency
