Radio Advertising
Radio Advertising, DAX Advertising and Audio Ads.
A leading Radio Advertising Agency.
We recognise the undeniable impact of radio and the broader audio landscape in cultivating brand recognition. As a radio advertising agency based in Manchester and London, we streamline the process of booking airtime on commercial stations, ensuring simplicity from initial brief to broadcast.
Our team excels in crafting compelling radio ads and captivating audio content - helping your brand to connect and resonate with key listening demographics.
Truly effective targeted cross-channel media activation starts here.
What is Radio Advertising?
Radio advertising refers to the promotion of products, services, or brands through broadcasts on radio stations. This medium enables advertisers to convey their messages effectively through engaging storytelling, memorable slogans, and persuasive calls to action, thus driving brand awareness, sales, and customer engagement.
Is radio advertising still effective in 2024? Yes according to Statista, with brands spending more on radio advertising than ever before.
Ad spending in the Traditional Radio Advertising market is projected to reach US$0.82bn in 2024.
Ad spending is expected to show an annual growth rate (CAGR 2024-2028) of 1.20%, resulting in a projected market volume of US$0.86bn by 2028.
In the Traditional Radio Advertising market, the number of listeners is expected to amount to 45.7m users by 2028.
How One Day Can Help
Planning and buying Radio Advertising changed substantially in the past few years with a lot more placements and audience targeting options. These include traditional radio but also mobile apps, smart speakers and more based on user profiles.
We at One Day, as an integrated agency working all media from digital to broadcast options, have extensive experience in not only “old” approaches but also new ones delivering high-performing radio campaigns for budgets of all sizes. Both local and nationwide.
Our work ranges from small brands with local radio advertising to large budgets covering nationwide. See some of our work and clients below.
Radio Advertising Formats
Spotify Advertising
Spotify has a huge audience worldwide which spans a variety of demographics making it a great platform to expand your brand’s reach. With Spotify’s availability on numerous devices, including mobile, you can reach your audience wherever they are.
Targeting includes the basic age, gender, location options but also offers the chance to drill down further. You can target users based on their interests in different genres and podcasts; based on their favourite artists, and even based on specific moments in their day based on what they are listening to. For example, a protein powder company may choose to target people when they are listening to workout playlists.
Radio and DAX
This traditional advertising type can carry an inherent trust or emotional response from listeners due to its longstanding popularity. Each station has its own unique audience that you can tap into to find customers most valuable to you based on location, age, interests and more.
DAX lets you deliver your ads on platforms such as radio, smart speakers, on-demand services and podcasts. You can create personalised ads that can be dynamically served to listeners based on detailed targeting data such as the weather in that area. You can use hyper-specific location targeting accurately up to a 1km radius.
Podcast Advertising
Podcasts offer an audience of engaged and active listeners to tap into and target. They can range from broad topics to unique and niche subjects, therefore offering a spectrum of audiences that could suit your brand.
If you go down the road of having your ads read out by the podcast’s host, you may see some of the benefits related to influencer marketing. Haring ads read out by someone liked and trusted may result in a more positive reaction to the brand.
Podcasts draw in a wider audience each month and are quickly becoming an essential part of people's everyday lives.
Full-funnel Advertising Agency
Frequently Asked Questions.
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Radio advertising can be highly effective, offering several advantages over other marketing channels. It allows for targeted reach, as radio stations attract specific demographics and listener profiles. Additionally, radio ads can create a personal connection with listeners through voice and sound, fostering brand awareness and loyalty. Moreover, radio advertising is cost-effective compared to television or print ads, making it accessible to businesses of varying sizes.
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The key elements of a successful radio ad campaign include a clear understanding of the target audience, compelling storytelling or messaging, memorable jingles or catchphrases, and a strong call to action. It's essential to create ads that resonate with listeners emotionally and intellectually, engaging them within the limited timeframe of a radio spot. Furthermore, leveraging professional voice talent and high-quality production can enhance the effectiveness of your radio ads.
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Measuring the performance and ROI of radio advertising can be done through various methods, including tracking website traffic, phone inquiries, or store visits generated by the ad campaign. Additionally, utilising unique promotional codes or dedicated phone lines in the ads can help attribute responses directly to the radio campaign. Surveys and focus groups can provide qualitative insights into brand perception and ad recall among listeners. Analysing cost per acquisition and comparing it to the revenue generated from radio advertising can also gauge its overall effectiveness and return on investment.
