Ricardo Seixas 1/19/25 Ricardo Seixas 1/19/25

Easter Marketing Ideas

Easter presents a valuable opportunity for businesses to engage customers and boost sales through innovative marketing strategies. Here are some effective Easter marketing ideas.

Ricardo Seixas 1/13/25 Ricardo Seixas 1/13/25

TV Advertising Costs

Television advertising has undergone a dramatic transformation in recent years. With the rise of Video on Demand (VOD) platforms and the enduring power of traditional linear TV, advertisers now have multiple avenues to reach their target audiences. Each option comes with distinct cost structures and advantages, making it essential to understand which platform aligns best with your goals.

Let’s explore VOD and linear TV advertising costs, planning considerations, and production expenses.

Ricardo Seixas 1/13/25 Ricardo Seixas 1/13/25

What is VOD Advertising?

As digital media continues to evolve, Video on Demand (VOD) advertising has emerged as a powerful tool for brands to engage audiences on their terms. With the flexibility to reach viewers who consume content at their convenience, VOD advertising offers unmatched targeting, affordability, and measurable results.

Ricardo Seixas 1/5/25 Ricardo Seixas 1/5/25

Bridging the Gap: Integrating Traditional and Digital Media for Maximum Brand Impact

In today’s marketing landscape, the lines between traditional and digital media are increasingly blurred. However, successfully integrating these channels requires careful planning and execution. By following a few simple steps, businesses can create unified campaigns that amplify their brand presence and drive results.

Ricardo Seixas 1/5/25 Ricardo Seixas 1/5/25

How to Brief an Agency: Focusing on What Really Matters

Crafting a brief for a marketing or advertising agency is a pivotal step in ensuring the success of your campaign. While there are countless resources online offering templates and advice, many fail to address the core elements that truly make or break a brief. This blog post highlights the key aspects often overlooked and provides guidance on how to create a brief that leads to actionable, impactful strategies.

Ricardo Seixas 1/3/25 Ricardo Seixas 1/3/25

Media Mix Optimisation: A Fresh and Uncomplicated Approach

In today’s fragmented media landscape, marketers often find themselves juggling a complex array of channels and metrics, each claiming to be the key to success. But optimising your media mix doesn’t have to be an overly intricate exercise. In fact, the best strategies are often the simplest. Here’s a refreshingly straightforward approach to media mix optimisation that any marketer can adopt.

Ricardo Seixas 1/1/25 Ricardo Seixas 1/1/25

Valentine’s Day Marketing Ideas

Valentine’s Day presents a unique opportunity for businesses to engage customers and boost sales through creative marketing strategies. Here are some effective Valentine’s Day marketing ideas.

Ricardo Seixas 12/31/24 Ricardo Seixas 12/31/24

Ecommerce SEO Best Practices in 2025: A Practical Guide for Turnkey Platforms That Anyone Can Follow.

In 2025, e-commerce SEO is less about advanced technical expertise and more about mastering the fundamentals. With turnkey platforms like Shopify leading the charge, SEO optimization has become more accessible than ever, allowing even non-technical users to make significant strides in search visibility.