A leading Cinema Advertising Agency

While many forms of entertainment have evolved in recent years, cinemas remain a staple of city and town centres for viewers of every age and demographic. The appeal of cinema screenings has grown sharply, with a UK market value estimated to hit £2 billion in the next three years and with forecast visitor growth of 42%.

Positioning your brand in the cinema environment is a superb way to target promotions to specific audiences, attract maximum impressions and brand engagement metrics and showcase offers and messages to captive audiences receptive to advertising who regard ad reels and promotional displays as part of the experience.

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Why Cinema Advertising?

The public accessibility and sustained demand for cinema entertainment present an excellent setting for brands looking to improve reach, recognition, engagement, or trust. Over 770 individual locations and 4,200 screens are available via our accomplished media planning team.

In 2023, cinemas nationwide reported revenues of over £978 million, with positive growth in ticket sales for three consecutive years, rising 88.3% and 62% post-pandemic in 2021 and 2022 and a further 8.4% in 2023.

With an estimated 177 million cinema visits in the last 12 months, brands can display their messaging, promotions, graphics, offers, and events to enormous audiences in a setting where it is natural to be exposed to advertisements and where viewers consume media while queueing for tickets, purchasing refreshments, travelling to the cinema, or waiting for a screening to start.

How One Day Can Help

One Day is a specialist integrated advertising agency that provides brands with access to an expansive array of high-profile placements and displays, from out-of-home billboards to broadcast ads, promotions throughout the largest public transport networks, and cohesive cross-channel campaigns developed around your objectives and key requirements.

Cinema advertising can be structured as print, digital or video advertising, using the multiple potential touchpoints, placements and focal spaces inside and outside a movie theatre, from advertising in lobbies and waiting for spaces to broadcasting custom ad reels directly on the big screen.

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Cinema Advertising Formats

On-screen Cinema Advertising

Immersive ad reels are part of the cinema experience. Most viewers arrive well before the beginning of their selected show and expect to watch graphics, advertising reels, and short clips before the movie starts. Brands can use impactful advertising displayed directly on the screen to an audience with high focus rates.

Foyer Cinema Advertising

Brands use kiosks, retail desks, and freestanding advertising displays to showcase messaging, promotions, and offers to the hundreds of visitors to a cinema every day—reaching visitors across all demographics or targeting promotions to a specific headline showing, matinee performance, or family movie screening.

OOH Cinema Promotions

Using foot traffic to and from high-visitor cinemas, ranging from multi-screen IMAX cinemas in major city centres to smaller, niche, and independent theatres, enables brands to expand the reach of their out-of-home promotions and ensure they gain maximum impressions and brand exposure from each campaign.

Cinema Billboard Advertising

Billboards in and around cinemas are part of the landscape we associate with movie theatres and entertainment hubs. Using clever media placements around the transport routes to and from cinemas, within retail and entertainment parks with a cinema facility, or around roundabouts where traffic funnels to reach a dedicated parking area can ensure brand messaging is widely consumed by a broad audience.

Frequently Asked Questions.

The diversity of the mediums and channels available within a cinema building and around the local infrastructure offers numerous opportunities for brands of all sizes.
Advertising data shows that, for example, ad reels broadcast on the big screen are eight times more effective in differentiating a brand and communicating core messaging than adverts broadcast through TV or radio—often because there is no alternative channel and the audience is actively engaged in large-format promotions.
Each business is different, and the first step to developing an impactful campaign is to arrange a convenient time to consult with the One Day team. Our strategies are based on clarity, communication and intelligent media placements, ensuring your adverts tell the story you want your viewer to remember and produce the results you anticipate.
Some brands may, for instance, opt for billboard advertising in and around major cinema complexes or leisure centres, combined with kiosk promotions in a cinema foyer, ensuring visitors are exposed to one promotion several times per visit, increasing brand awareness.

Others may wish to invest in a broader-scope creative media campaign, designing concepts and an engaging narrative that encourages viewers to recall the brand and resonate with its offering.
Much depends on your objectives, but you could opt for billboard advertising, kiosk and banner promotions in a cinema lobby, video advertising reels shown on the big screen before selected screenings or before all showings on particular days, or slideshow adverts shown to cinema audiences as they enter the screen and find their seats.
Brands also use footfall and audience data to utilise media placements in and around complexes, particularly when promoting time-sensitive events or promotions and when the key viewer demographic for a screening or premiere aligns with the brand's target consumer.
Undoubtedly, the cost of developing and producing high-quality ad reels to a professional standard can be an investment. Still, there are numerous options for smaller, ambitious, and growing businesses to maximise their exposure by leveraging audience numbers and interest in cinemas as entertainment destinations.
Please contact One Day at any time to discuss your brand aspirations, and we'll be happy to advise you on the most suitable solutions.