Video Advertising

Video.

Video Advertising.

TV Has Evolved — So Has Video Advertising

The modern living room is no longer just about traditional TV. Viewers are now spread across linear channels, streaming apps, smart TVs, and second screens—changing how, when, and where they engage with content. As one of the UK’s Top 50 Integrated Agencies, we bring deep expertise in planning, buying, and optimising video campaigns of all sizes. Whether it’s YouTube, VOD, or a mix of both, we tailor strategies to your objectives and budget—be it £10k or multi-million.

Our Work

Advertise on Streaming Services.

Streaming platforms like Netflix, Disney+, Prime Video, and NOW have become go-to destinations for viewers who are deeply immersed in the content they love—making them ideal environments for advertisers. These app-first services offer advanced targeting across devices, letting you reach audiences wherever they’re watching. Beyond traditional demographics, the real magic lies in brand integration—creative partnerships that connect your brand with fan-favourite shows and passionate communities.

Advertise on Youtube.

As the world’s second-largest search engine and the top video platform, YouTube offers unmatched reach across all age groups and interests. Whether you're running skippable pre-rolls, bumper ads, or in-feed video placements, we help you tap into YouTube’s powerful targeting tools to reach the right audience at the right moment. From brand awareness to direct response, YouTube ads can be tailored to meet your goals—and drive measurable results.

Web and In-App Video.

Reach your audience wherever they are with programmatic video ads delivered across premium websites and mobile apps. Whether it’s pre-roll on top-tier publishers, in-article video units, or immersive in-app placements, we help you cut through the noise with targeted, high-impact creative. From skippable and non-skippable formats to out-stream and native video, we plan and activate campaigns that balance brand safety, reach, and performance — all with advanced targeting and measurable outcomes baked in.

Looking for TV and VOD Advertising?

Whether you’re targeting households through traditional TV or reaching niche audiences on streaming platforms like ITVX, All 4, or YouTube, we help brands tap into the full power of sight, sound, and storytelling. Our team plans and books targeted campaigns across both linear and on-demand formats—designed to build awareness, drive action, and make your media budget work harder.

See TV & VOD

Frequently Asked Questions.

Video advertising is highly effective because it combines visuals, sound, and storytelling to capture attention and drive engagement. It’s proven to boost brand recall, increase conversions, and influence purchasing decisions—especially when delivered across the right platforms with smart targeting.
YouTube offers powerful benefits: massive reach, precise targeting, and a variety of ad formats to suit different goals—from 6-second bumpers to longer-form storytelling. It’s also performance-friendly, with measurable outcomes like views, clicks, and conversions, all backed by Google’s robust data tools.
Absolutely. Video is one of the most impactful tools for building brand awareness and emotional connection. It helps you tell your story, showcase your values, and stay top of mind—especially when run across TV, VOD, or social platforms with the right creative strategy.

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”