International Media Buying

International Advertising.

A Leading International Advertising Agency.

Media Planning and Buying across Europe, the USA, the Middle East and more.

We are a UK-based advertising and marketing agency with International reach and experience across all out-of-home formats and digital media from Outdoor Advertising, Taxi Advertising, TV Advertising, Digital Marketing and all others.

See below some of our International work and clients.

Our Clients

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International reach with local expertise and partners.

Media buying and planning at scale across International markets can be complex, requires expertise and is time-consuming. One Day has a leading International Advertising team working closely with local partners across the USA, Europe, and APAC to deliver multi-country campaigns across outdoor advertising, TV, digital and more.

A highly-skilled International Advertising Agency.

About

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Latest OOH Case Study

Brands we worked with in International Markets.

How One Day Agency can help your International Campaigns.

With a presence in Europe and the US, One Day Agency has a team specialised in international out-of-home across the main markets with close support of its international partners. We help brands with International Media Planning and Buying from all perspectives: international brands targeting the UK market, UK brands targeting international markets and brands that want to advertise internationally, outside their home country.

As an International Advertising Agency, we work with brands of all shapes and sizes, from tourism boards to B2B, tech, consumer brands and many more.

An International Media Agency.

International Media Planning.

International Media Planning is time-consuming and requires very close partnerships across the globe. Our specialised international team has decades of experience working with brands of all sizes across most markets with outdoor advertising, transport media and more. We’ve launched major international campaign ns with consumer brands, tourism boards, software houses and more.

International OOH.

We cover all out-of-home international media globally from transport media to outdoor advertising, roadside, TV and more. One Day Agency has a specialised international team that works closely with key media partners to launch campaigns across most regions of the globe. Contact us today for international OOH media planning and buying.

International Billboard Advertising.

One of the most practical ways to deliver an international campaign is by using billboard advertising. One Day can help you plan and launch International Billboard Advertising campaigns in most parts of the globe through our very own specialized international team. Contact us today to plan your next International Billboard Advertising campaign!

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“One Day has a multilingual International team with offices in the UK France, Germany, and Poland. This enables us to deliver multi-country campaigns at a scale in a very agile way across most of the globe. Half of our clients are international clients from tourism boards to consumer brands.”

Ricardo Seixas, Founder and CEO, One Day Agency

Latest Case Studies

See below our selected work in media planning and buying, click or tap to view.

Tourism - Paid Media Advertising

B2B Lead Generation - PPC, Paid Social and Creative.

FMCG - Out-of-Home Campaign

Our Work

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
Managing Director of the Jordan Tourism Board

“Jordan in its recent history has relied heavily on and benefited from sharing plans and exchanging experiences with our neighbours and friends in The United Kingdom.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”

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International Media Planning and Buying.

Advertise across the Globe

Media Environments

Frequently Asked Questions.

International advertising presents a number of nuances, challenges and opportunities. Our international media planning team can help you navigate them.
The foremost challenge lies in navigating the cultural diversity of the global audience. Each region brings its unique norms, values, and linguistic nuances, demanding a delicate balance between standardisation and localisation.
Legal and regulatory hurdles can be a maze to navigate, from compliance with local advertising regulations to data protection laws.
Currency fluctuations and financial considerations add a layer of complexity, influencing budget allocation and expenditure across borders.
However, these challenges, when met with a well-researched strategy, offer a gateway to new horizons, enabling businesses to connect with audiences worldwide and harness the potential of global markets.
Selecting the most suitable media for international advertising is akin to choosing the right brush strokes for a masterpiece. It hinges on an intricate blend of factors, including the nature of your product or service, target audience, and budget.
The advertising options are vast: global platforms like the Internet and TV offer broad reach, while local media channels enable a more tailored approach. A wise strategy often combines the two, capitalising on the strengths of each.
Social media platforms are a dynamic arena, allowing businesses to engage with a global audience, while traditional media, such as TV and radio, continue to have their place in many regions.
Outdoor advertising is a great way to get eyes on your brand - especially when entering new international markets.
The magic lies in the orchestration, striking a harmonious balance between global presence and local resonance to paint a compelling international advertising canvas.
It’s best to speak to our international advertising experts for further direction.
We immerse ourselves in the cultural intricacies of each market you intend to reach. This entails understanding the values, customs, and nuances that shape the local context.
Next, we tailor your message to align with these cultural sensibilities, ensuring that it strikes a chord with the hearts and minds of your intended audience. Language is a potent tool in this process, requiring precise translations that not only convey words but also capture the essence of the message.
Visual elements, such as imagery and symbolism, must also be carefully chosen to avoid inadvertent cultural missteps. Cultural awareness is the key to creating an advertising message that transcends borders, resonating with people from different walks of life and backgrounds. It's a challenging yet rewarding journey, where a deep appreciation for diversity becomes your compass in crafting a compelling, cross-cultural narrative.