International Advertising
Advertise in Zurich
Advertise in Zurich with One Day Agency
Introduce Advertising Campaigns to Affluent Swiss Audiences With Zurich Advertising
Zurich, a thriving, vibrant and modern city in Switzerland, is both the largest in the country and the capital of the canton. It has a population of just under 500,000 – but attracts over 20 million international visitors, from tourists to business people, every year.
Famous for its world-renowned watch brands and home to a booming financial district, the city is a mixture of banking professionals and museums, cultural attractions like the Schauspielhaus Zürich, and countless art galleries and nightlife hotspots that provide ample advertising opportunities for brands from around the globe and across the sectors.
Swiss audiences are multicultural and multilingual and have an appetite for quality, luxury, and sustainability. This means businesses advertising in Zurich can position their brand messaging in key areas, from the busy international airport to the major arterial routes, iconic tourist attractions, and high-intent commercial and retail zones.
Why Advertise in Zurich?
One of the big attractions of advertising in Switzerland, particularly in larger cities like Zurich, is that Swiss consumers have significantly higher purchasing power than in many other European locations.
This is owing to a high GDP per capita, sustained healthy wage growth, a stable economy, and an interest in high-quality services and in-person retail, which is in sharp contrast to the reliance on e-commerce elsewhere.
Digital commerce has certainly grown, and 83% of Swiss consumers use devices to decide where and when to shop. Those metrics demonstrate a correlation between digital advertising and consumer behaviour. Still, localised trends enable brands to establish themselves in a market with strong proven preferences they can utilise in their campaign designs.
Swiss demand for organic products is the highest in Europe, further adding opportunities to bring context and relevance into advertising to appeal to an affluent, values-conscious consumer base and align messaging and brand communications with audience priorities.
Why One Day?
We are an all-senior, highly experienced advertising agency team with cross-channel campaign managers. We provide brands with access to stand-out promotional opportunities in some of the world’s most in-demand advertising locations.
Equipped with full-funnel campaign integration expertise, advanced ad tech, and an accomplished media planning and media buying team, we support clients in the UK, Europe, and further afield, providing end-to-end support from initial campaign design to response monitoring.
Advertising in Zurich: Key Formats
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Zurich Billboards
High-profile billboards are a prominent feature in any city landscape, with premium placements close to Zurich Airport around event arenas like HallenStadion and near commercial areas, intersections and universities, depending on your brand's target audience.
Elevating advertising above the crowds is a fantastic way to stand out, with businesses often looking for placements around the busiest areas of the city, from The Circle – a newly developed leisure district – to the high-end Bahnhofstrasse Zurich, known for its exclusive luxe fashion, art galleries and local artisanal crafts.
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Digital Billboards in Zurich
LED backlit screens, moving video advertising displays, and rotating immersive advertising panels are excellent ways to capture attention. They can also link messaging to real-time data points to ensure each viewer interaction is relevant and contextual.
Some of the best digital billboards in and around Zurich are located near iconic and trendy hangouts and entertainment areas, such as indoor screens in the Einkaufszentrum Glatt, digital displays around the airport and business lounges, and street-level promotions at Marktgasse.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
"At One Day, we bring expertise in out-of-home advertising to Zurich’s sophisticated market. With an affluent, urban population of over 400,000, we design precise, high-impact OOH campaigns that align with local tastes, elevating your brand in this premium Swiss hub."
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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International brands need to be aware of varied regulations when creating a Zurich advertising campaign—all of which the One Day team can, of course, advise on to ensure you are fully aware of any relevant restrictions or limitations.
It may be worth noting that there is some controversy around the use of digital screens in outdoor settings due to concerns about the environmental impacts of light pollution and energy consumption, which links back to the focus on sustainability we mentioned earlier.
However, this means that digital screens in indoor settings like malls, entertainment complexes, and leisure centres are more likely to capture attention and represent an alternative form of out-of-home advertising that generates superb impressions.
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We’d never suggest one specific placement, advertising format or campaign strategy since this should be based on the outcomes you’d like to achieve, the nature and current market share of your brand, and the audiences you want to engage with your marketing campaigns.
However, Zurich Airport remains one of the most in-demand advertising spaces, as the largest airport in Switzerland and one of the biggest in Europe, and with opportunities to advertise around the three main terminals, inside lounges and gates, and along the roadways connecting the city with the airport.
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The big advantage of public transport ads is that brands can communicate propositions and messaging to captive audiences while they are static – such as waiting for a bus service, queuing at a train station or buying tickets for a tram.
That means viewers are engaged, perceive advertising panels as a form of entertainment, and are more likely to absorb campaign information while there is little competition for their attention.
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