International Advertising
Advertise in Dubai.
Advertise in Dubai with One Day Agency
Reach the Booming UAE Consumer Market With Dubai Advertising
Dubai has a rapidly growing consumer market and is a unique environment for brands looking to engage with international audiences, affluent local demographics and emerging markets as the retail and luxury spaces in the UAE broaden access to global brands.
Impactful outdoor advertising in Dubai can leverage the highly visible and frequently photographed skyscrapers, roadside and bridge advertising placements and huge banners positioned around the famous skyline.
The public audience in Dubai is vast and expanding exponentially every year, with exceptional opportunities for brands to appeal to diverse audiences, utilise key outdoor advertising locations and incorporate out-of-home campaigns with digital for enhanced returns, owing to the excellent tech infrastructure in the city.
Why Advertise in Dubai?
Dubai’s current population of just over 3.6 million increases consistently every quarter, owing to huge influxes of investment, a buoyant and active development and construction sector, and the appeal of the UAE for businesses and corporate enterprises.
During the first quarter of 2024 alone, an additional 25,000 people relocated to Dubai, with an average increase of 6,900 per month—including professionals, families, expats, and business owners. This creates a perfect setting for brands targeting expansion or hoping to appeal to new audience demographics.
The additional 19 million annual visitors, nearly all of whom travel through focal points like Dubai International Airport and Dubai Mall, mean brands can display promotions to multicultural viewers from every corner of the world, with other strategic placements in the Dubai Metro and Sheikh Zayed Road.
Why One Day?
One Day’s international reach and media planning and buying expertise make it far easier and more accessible for ambitious brands to advertise in Dubai, or launch campaigns in other overseas destinations, with insights into the best locations, placements, and advertising formats.
Our full-service, all-senior team provides comprehensive support, from creatives and communications to strategic campaign deployments and ongoing monitoring to ensure you have complete control and oversight of the returns achieved.
Dubai Advertising Formats
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![Bridge Billboards and Banners]()
Bridge Billboards and Banners
The layout and traffic density around some of Dubai's most-used arterial routes and major access points make bridge banners a great way to augment visibility, with display points throughout the city and the wider UAE.
Captive audiences during congestion in peak travel times improve the impressions achieved, with spots around Emirates Road, Sheikh Zayed Road, Ittihad Road, and Al Khalil seen by thousands of locals, tourists, and businesspeople every day.
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![Unipole Outdoor Billboards]()
Unipole Outdoor Billboards
This alternative billboard format is familiar in Dubai, where huge billboards mounted at a height along the sides of roads can be seen from a distance and capture interest from motorists, pedestrians, and those staying in the numerous high-rise properties.
Well-positioned pole-mounted billboards are available in prime locations, alongside smaller banners and billboards at street level, which are displayed at eye height to ensure optimal attention from passers-by and shoppers.
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![Dubai Transport Advertising]()
Dubai Transport Advertising
While the traffic and congestion in Dubai are well-known, this also creates a great opportunity for brands to utilise jams and long queues to their advantage, with options such as taxi advertising with branding and offers shown on external vehicle wraps on onboard panels.
The Metro is another great advertising medium, with an average daily ridership of 730,000 passengers, meaning billboards in platforms, stations, stops and carriages are seen hundreds of thousands of times a day, with repeat exposure to regular travellers.
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![Roof Top Advertising Placements]()
Roof Top Advertising Placements
Dubai's skyline reaches ever further into the clouds, and the height of prominent buildings within key areas of the city means billboard displays are visible across the city from almost every location.
Brands can also utilise LED and digital billboards, which rotate every few seconds, providing the option to increase returns and audience responses with immersive, advanced and attention-grabbing messages broadcast overhead.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“There’s no other city like Dubai with very distinct and unique audiences. As an International media agency, we cover EMEA and advertising in Dubai is one of the many locations we have expertise in.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Dubai is one of the fast-growing and most affluent cities internationally, and has an incredible mixture of culture, and heritage along with a strong focus on modernity, technological advancements and contemporary construction, which seem a world away from the surrounding desert landscapes.
As the commercial capital of the region, and with vast influxes of expats, business owners and tourists every day, Dubai provides brands with ways to reach diverse audiences in and around commercial regions, visitor attractions and iconic landmarks, with high-visibility billboards and digital panels available at competitive costs.
For example, advertising on a billboard close to the international airport – the second busiest in the world by passenger traffic – means a brand can deliver communications and messaging to an astonishing 87 million people a year, from high-net-worth business-class flyers to visiting tourists and even private jet owners travelling to and from the city.
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While Dubai itself is an enormously affluent city, the costs of advertising are surprisingly accessible, not least given the generous tax allowances and exemptions that mean many services, commodities, and resources are available tax-free.
Although premium billboards and panels in high-traffic locations carry a higher value due to demand from competing brands, there are numerous formats, layouts and campaign durations, ensuring you can structure your Dubai advertising according to your objectives and budget.
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The right locations and types of Dubai advertising depend on the outcomes you’d like to achieve and whether your promotions are targeted to specific audiences or demographics – which will influence the settings those viewers are most likely to frequent, and the billboards or adverts they are most likely to see.
However, in terms of sheer volumes, some of the locations that present the highest potential impressions include Sheikh Zayed Road, famous for its loud, high-profile billboards, bridge banners along the major transit routes, advertising spaces in and around Dubai Mall, and promotions displayed close to the iconic Burj Khalifa.
If you’d like more tailored advice about the most relevant billboards and outdoor advertising formats for your brand, you are welcome to contact One Day at your convenience. Our expert global marketers will be happy to discuss your requirements and provide independent guidance about the right way forward.
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