International Advertising
Times Square Billboard Advertising.
Advertise on Billboards in Times Square
Target millions of viewers on Times Square’s iconic digital screens and billboards.
Times Square is one of the world's most iconic locations and a highly visited tourist attraction, with approximately 330,000 people passing through every day. Given this vast number of 'eyes,' Times Square is an ideal place to communicate your message through its numerous billboards and digital screens that are synonymous with the area. As a leading media buyer, One Day can connect you with New York audiences through effective Times Square advertising campaigns.
Times Square Advertising: The Stats
Times Square advertising and its digital billboards are accessible to companies of all sizes.
Fun Facts:
174 Million People enter the Times Square Bowtie annually.
Approximately 330,000 pass through Times Square Daily (View Source)
53% of Residents are considered high-income, educated young professionals who are mobile and progressively early adopters with cutting-edge retail preferences.
47% of visitors continue to share on social media after they visit Times Square.
The Times Square crowd is a late-night crowd: over 85,000 pedestrians enter the Bowtie from 7pm-1am
How One Day Agency can help.
At Oneday Agency, we specialise in helping companies advertise in Times Square, effectively reaching America’s most desirable and hard-to-reach audiences. With our extensive expertise and industry knowledge, we guide you through the entire process, from selecting the optimal locations and formats for maximum impact to crafting compelling messages tailored to the diverse and dynamic crowds of Times Square.
By leveraging our strategic insights and established relationships with media owners, we ensure that your brand not only stands out amidst the bustling environment but also resonates deeply with the millions of viewers who pass through this iconic location daily.
Times Square Advertising Formats
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The Takeover Billboards
Arguably the most famous billboard in the world! This is the most Instagrammed billboard globally.
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Digital Crown Billboards
The Digital Crown sits regally above 44th and 45th Street, staring into the most desired pocket of The Square known as the “Bow-Tie”. This oversized digital spectacular offers massive visibility into the most congested pedestrian plaza space in the Square and adjacent to the famous Duffy Square.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“Times Square is the pinnacle of advertising, offering unmatched visibility; its iconic location, constant foot traffic, and global recognition ensure that your brand stands out in the heart of NYC. And let’s not forget that is one of the most photographed places on Earth ensuring your ad lives on across social media and more.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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The cost of a billboard in Times Square can vary widely depending on the location, size, and duration of the advertisement so it’s best to get in touch with our Times Square Billboard Advertising experts above to discuss. As you would expect, premium locations and larger digital screens typically command higher prices due to their visibility and high traffic. Also, Billboards are likely to cost more during high profile events like the yearly New Years Eve Parade.
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Selecting the most suitable media for international advertising is akin to choosing the right brush strokes for a masterpiece. It hinges on an intricate blend of factors, including the nature of your product or service, target audience, and budget.
The advertising options are vast: global platforms like the Internet and TV offer broad reach, while local media channels enable a more tailored approach. A wise strategy often combines the two, capitalising on the strengths of each.
Social media platforms are a dynamic arena, allowing businesses to engage with a global audience, while traditional media, such as TV and radio, continue to have their place in many regions.
Outdoor advertising is a great way to get eyes on your brand - especially when entering new international markets.
The magic lies in the orchestration, striking a harmonious balance between global presence and local resonance to paint a compelling international advertising canvas.
It’s best to speak to our international advertising experts for further direction.
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We immerse ourselves in the cultural intricacies of each market you intend to reach. This entails understanding the values, customs, and nuances that shape the local context.
Next, we tailor your message to align with these cultural sensibilities, ensuring that it strikes a chord with the hearts and minds of your intended audience. Language is a potent tool in this process, requiring precise translations that not only convey words but also capture the essence of the message.
Visual elements, such as imagery and symbolism, must also be carefully chosen to avoid inadvertent cultural missteps. Cultural awareness is the key to creating an advertising message that transcends borders, resonating with people from different walks of life and backgrounds. It's a challenging yet rewarding journey, where a deep appreciation for diversity becomes your compass in crafting a compelling, cross-cultural narrative.
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