International Advertising
Advertising in Los Angeles.
Advertise on Billboards in Los Angeles
High-impact advertising on iconic billboards along Sunset Boulevard and digital screens in the heart of Hollywood.
Los Angeles is one of the world's most iconic cities and a major tourist destination, attracting 49.1 million visitors in 2023. With its vibrant culture and bustling streets, Los Angeles offers numerous prime locations for advertising, from billboards on Sunset Boulevard to digital screens on Hollywood Boulevard. As a leading media buyer, One Day can help you reach the diverse and dynamic audience of Los Angeles through targeted and effective advertising campaigns.
Los Angeles Advertising: The Stats
Advertising in Los Angeles offers numerous advantages due to its status as a global cultural hub and a major tourist destination. With millions of visitors annually and a diverse, dynamic local population, LA provides a vast and varied audience for your campaigns:
LA is the second-biggest city in the United States, with nearly 4 million residents.
‘Angelenos’ now spend over $210+ billion annually.
Greater L.A. residents now total nearly 17 million.
Los Angeles is one of the most diverse cities in the United States
The city boasts iconic locations such as Hollywood, Sunset Boulevard, and downtown LA, offering prime advertising spots that ensure high visibility.
Los Angeles is also known as a trendsetting city with significant influence on global media, entertainment, and fashion, making it an ideal place to enhance your brand's reach and impact. Tap into a market that is not only large but also culturally influential, ensuring your message resonates widely and effectively.
How One Day Agency can help.
At One Day Agency, we specialise in helping companies advertise in Los Angeles, effectively reaching the city's diverse and influential audiences. With our extensive expertise and industry knowledge, we guide you through every step of the process, from identifying prime locations and selecting the most impactful formats to crafting engaging messages tailored to the vibrant and varied crowds of Los Angeles.
We are proud to be an integrated agency with an all-senior team. Our experienced professionals handle every part of your advertising and marketing campaign, ensuring everything works seamlessly together.
Los Angeles Advertising Formats
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LA Reef Billboards
Launched in 2020, this triple sided billboard is the biggest billboard in the world, at 40,000 Sq Feet, it is as big as 60 x D96s. Located in the heart of Downtown LA, towering North, East and West over the 1-10 Santa Monica Freeway and 110 Harbor Freeway, two of America's busiest highways.
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The Hollywood Roosevelt Billboards
Located on the NE corner of The Hollywood Roosevelt, a famous and historic hotel located in the heart of Hollywood, across from Hollywood & Highland, home to iconic attractions such as the Hollywood Walk of Fame.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“Los Angeles’ iconic urban landscape provides unparalleled opportunities for out-of-home advertising, with its diverse and bustling environment. Our team excels at creating compelling campaigns that capture the energy of the city, ensuring your brand makes a lasting impression.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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The best places to advertise in Los Angeles depend on your target audience and campaign objectives. However, some of the most effective and high-visibility locations include:
Sunset Boulevard: Known for its iconic billboards, Sunset Boulevard offers high traffic and visibility, particularly in the areas around West Hollywood and the Sunset Strip.
Hollywood Boulevard: This area attracts millions of tourists annually, making it an ideal spot for reaching a diverse audience. Billboards and digital screens near the Hollywood Walk of Fame are particularly effective.
Downtown Los Angeles: With its mix of business, entertainment, and residential areas, downtown LA provides various advertising opportunities, including digital displays and transit adverts.
LAX (Los Angeles International Airport): Advertising at one of the world's busiest airports can effectively reach both international and domestic travellers.
Santa Monica Pier: A popular destination for both locals and tourists, advertising here can capture a wide audience in a picturesque setting.
The Grove and Beverly Center: These upscale shopping centres attract a high volume of shoppers, making them prime locations for reaching consumers interested in fashion, lifestyle, and luxury goods.
Venice Beach: Known for its eclectic vibe and high foot traffic, Venice Beach offers unique advertising opportunities, particularly for brands targeting a younger, trendier demographic.
Wilshire Boulevard: This major thoroughfare runs through key parts of LA, including Beverly Hills and Koreatown, providing numerous high-traffic advertising spots.
Selecting the best location depends on your target demographic, campaign objectives, and budget. Each of these areas offers unique advantages for reaching different segments of LA's diverse population.
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Los Angeles, the largest city in California and the second-largest in the United States, has a population of approximately 3.9 million people. It is a diverse city with a rich mix of ethnicities: about 48% are Latino/Hispanic, 28% are White (Non-Hispanic), 12% are Asian, and 9% are African American. Other ethnic groups include Native Americans, Pacific Islanders, and those of mixed races.
The city is linguistically diverse, with English and Spanish being the most widely spoken languages. Other common languages include Korean, Chinese, Tagalog, Armenian, and Persian. The age distribution is varied, with 21% under 18, 10% aged 18-24, 35% aged 25-44, 22% aged 45-64, and 12% aged 65 and older.
Households in Los Angeles have an average size of 2.8 persons, with 61% being family households. The median household income is around $62,000, reflecting economic diversity. Major industries include entertainment, technology, tourism, manufacturing, and international trade.
Education levels are relatively high, with 32% of residents over 25 holding a bachelor's degree or higher. The city hosts renowned universities like UCLA and USC. Religiously, Los Angeles is home to a wide range of faiths, including Christianity, Judaism, Islam, Buddhism, Hinduism, and others.
This demographic diversity fuels Los Angeles' vibrant cultural scene, dynamic economy, and rich social fabric, making it a unique and influential city globally.
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