International Advertising
Advertise in Lisbon.
Billboard Advertising in Lisbon
Engage With Vast Audiences With Prime Advertising in Lisbon
Lisbon, Portugal's cultural capital city, is also home to its largest brands, political hubs, and economic districts. Its population of over half a million is augmented by five million annual visitors from across the EU and the wider world.
The historic architecture, thriving nightlife scene, multicultural and diverse population and array of outdoor attractions, visitor hotspots, entertainment venues and iconic landmarks present brands with many opportunities to get their messaging seen, heard and remembered.
Advertising in Lisbon offers brands the opportunity to reach a diverse, global audience in a rapidly growing city with strong local and international appeal, supported by well-developed infrastructure and a thriving cultural scene.
Why Advertise in Lisbon?
While Lisbon might be packed with culture and heritage, as a modern city, it is a lively, busy urban landscape.
Advertising in districts and neighbourhoods with high visitor traffic, such as the university campuses and banking region, with double-decker buses, articulated vehicles, and trams traversing the junctions, ensures brands can select from multiple types and formats of signage, using messaging that resonates with locals and tourists alike. Varied and distinct advertising displays in Lisbon might include, transport ads across the tram network, bus shelters and stops and large-profile billboards
Hospitality and entertainment brands can gain fantastic traction, especially those advertising services or products relevant to the buoyant tourism sector, from eateries and fine dining to sports complexes, leisure trips, and family-friendly activities.
How One Day Agency can help.
One Day is an established integrated advertising agency with a huge scope of advertising knowledge, skill and talent across our team, assisting with everything from technical market research to creative design processes, custom media buying and planning to ongoing campaign monitoring and performance tracking.
We provide access to some of the best brand placements and advertising opportunities in major cities throughout the UK and Europe. We work with brands of all sizes and with a wide range of budgets to advise on the best ways to achieve your marketing goals and ultimate objectives. Find out more about advertising in Lisbon with One Day.
Lisbon Advertising Formats
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Lisbon Billboard Advertising
Classic and digital billboard advertising is undoubtedly one of the fastest and most cost-effective ways to improve brand awareness in Lisbon. Billboards of all sizes are dotted across the city, providing varied strategic locations that offer exposure to specific audiences, demographics, and viewer groups.
Large, immersive billboards along the busy pedestrian areas, the high-visitor retail districts, the underground transport network and close to tourist attractions and focal points can be seen by millions every day, generating repeat exposure and enhanced brand recognition from local viewers.
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Transport Advertising in Lisbon
The ridership numbers throughout Lisbon’s transport network mean tactically placed billboards, smaller eye-level displays, or digital promotional posters can achieve remarkable returns alongside digital and backlit placements that stand out even during the evenings and in cloudier weather.
Crisp, high-definition graphics, concise messaging and clever brand propositions can prompt superb returns, impressions and engagements, using all of the space available to maximise the visibility of each advertising panel.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“Lisbon, or Lisboa, is a trending cosmopolitan destination with all advertising environments available including many high-impact formats. One Day’s leadership is Portuguese so we are confident we’ll be able to support great media planning and buying.
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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The best places to advertise in Lisbon are concentrated in high-traffic areas and popular districts, both for local residents and tourists. Key locations include:
Baixa-Chiado: A bustling commercial and shopping area in the heart of Lisbon, frequented by both tourists and locals.
Avenida da Liberdade: Lisbon’s most prestigious avenue, home to luxury brands, offices, and high-end shopping, attracting affluent customers.
Rossio Square: A major transportation hub and a popular spot for tourists, offering excellent visibility for outdoor ads.
Cais do Sodré: A trendy nightlife district with bars, restaurants, and close proximity to public transport and the waterfront.
Lisbon Metro Stations: High-traffic metro stations like Marquês de Pombal, Saldanha, and Oriente are prime spots for ads, as they connect major parts of the city.
Airport (Humberto Delgado): Lisbon’s international airport offers excellent opportunities to reach a global audience of travelers.
These locations provide high visibility, allowing businesses to effectively target both locals and tourists.
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Many brands assume that high-profile advertising in a city like Lisbon is out of reach, but our role is to ensure we understand your budget and core goals and structure your campaigns, placements and media buying options to ensure you can achieve your aspirations without overspending.
Outdoor advertising is considerably more affordable than many other formats due to its transparency over the duration of each promotion and the cost of the display—without an ever-increasing outlay that only grows as you achieve more responses or interactions.
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