International Advertising

Advertise in Rome.

Billboard Advertising in Rome

Connect With Large Global Audiences With Advertising in Rome

As one of Europe’s oldest, most historic and elegant cities, Rome has long been a hub for commercial activity, fashion and advertising, combining the beauty of ancient architecture and landmarks like the Trevi Fountain and the Pantheon with a vibrant atmosphere among an eclectic blend of Italian residents, visitors and tourists.

Advertising in Rome ensures your brand attracts the attention you aspire to, delivering messaging to millions of potential audience members, with placements in and around the city, close to the international airport, or among the bustling streets of urban Rome.

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Why Advertise in Rome?

Italy's capital city has a local population of 2.8 million and attracts upward of 10 million international visitors a year, making it not only the largest and busiest city in Italy but also one of the most popular and easily recognisable in the world.

With a rich history and culture, modern Rome is a mixture of fashion, architecture, style and gourmet dining, offset by the incredible history that spans millennia – earning the city the nickname the Capital of the World.

Today, brands capitalise on awareness and interest in Rome, highly photographed focal points and attractions, and the focus on street style and fashion, well known as the home of some of Italy’s best designer brands – and drawing in audiences and consumers keen to experience the finest retail outlets first hand.

How One Day Agency can help.

One Day provides a comprehensive advertising service to ambitions clients looking to advertise in Rome or other European destinations, whether you'd like to develop a cross-channel campaign targeted at a specific age group or location, maximise impressions achieved through a multi-country advertising strategy, or need assistance with graphics, design, and media planning.

As an integrated advertising specialist with a complete suite of marketing, media and digital advertising services, we utilise the latest in market research and data analytics to provide customised suggestions to augment the success of your campaigns in Rome or elsewhere within the UK or Europe.

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Rome Advertising Formats

Billboard Advertising in Rome

Billboard advertising in Rome is a highly effective way to reach both locals and tourists, given the city's significant foot traffic and vibrant atmosphere. However, the process and regulations surrounding billboard placement can be more complex than in some other cities, as Rome has strict rules to preserve its historic aesthetic.
It's advised that you get in contact with the experts at One Day Agency to see what your advertising options are.

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Place based advertising in Rome

Positioning your advertising, graphics, and messaging close to some of Rome's most visited and visible landmarks and visitor attractions ensures that your promotions will be seen by as large an audience as possible.
Many brands opt for modern, clean and contemporary advertising panels close to the Colosseum, with enormous numbers of passing pedestrians, motorists and public transport users, in and around the luxury shopping destinations, or in the proximity of other world-famous sites like the Vatican and Roman Forum.

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Transport Advertising in Rome

The public transport system in Rome is expansive and used by millions of people. Tram services, buses, and the Metro provide ample opportunity to place billboards, displays, posters, and eye-level advertising in front of audiences.
One significant advantage of transport advertising is that, while transient visitor populations might be exposed to promotions once or twice, regular users will see the same communications repeatedly, providing an excellent format for achieving strong brand recognition and recall.

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Visitor-Focused Rome Advertising

Products, services, goods, and brands likely to appeal to an international audience perform well when advertised within the multicultural city as one of the most popular locations for travellers globally, with up to 10 million people travelling to Rome a year.
Brands can portray their promotions in the best possible way, whether as a British heritage brand, a modern European service provider, or as a high-end business or service in cohesion with Rome’s reputation for luxe fashion.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“As an international media agency, we provide comprehensive support to brands seeking to advertise in Rome or any other European destination. Our extensive network of offices in the United Kingdom, Poland, and other locations ensures that we have local experts who can effectively manage media planning and buying.

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Absolutely – outdoor advertising is part of the urban landscape and is a familiar sight, with billboards used throughout the road networks and in all the major retail districts and tourist areas.
Most Italian and international brands promoting goods, services, offers or promotions in Rome use billboards and transport advertising to ensure they communicate messaging to vast and diverse audiences, using intelligent graphics and concise text placements.

We recommend beginning with research and audience analytics to select the locations and formats of advertising that are most likely to be successful based on the average ages and characteristics of visitors in prime destinations or districts.

Brands can also maximise exposure by taking advantage of high-traffic spaces with sustained visitor numbers, such as Fiumicino or Ciampino Airports.
Outdoor advertising in Rome faces some restrictions, particularly in areas rich in historical and cultural heritage. The city has designated protected zones, especially around iconic sites like the Colosseum, Vatican City, and the Roman Forum, where advertising is heavily regulated or completely banned. These rules aim to preserve Rome's aesthetic integrity and ensure that monuments remain unobstructed and visually dominant. Advertisements in these areas are limited in size and placement, with strict prohibitions against billboards that interfere with the visibility of landmarks or public spaces.
Additionally, Rome promotes sustainable advertising practices, encouraging the use of eco-friendly materials and digital displays in certain permitted areas. Temporary advertising for public and cultural events may be allowed, but it must adhere to size and location restrictions and often requires approval from local authorities. These measures reflect Rome’s commitment to balancing commercial needs with the preservation of its unique historic atmosphere.
Many companies compare Rome and Milan, and both have high visitor numbers, affluent local populations and multiple attractions and historical sites that create a captive audience with extended dwell times.
The right options may depend on the nature and sector of your brand and the demographics you’d most like to appeal to, although Rome is the most populated city across Italy, with 2.8 million residents compared to 1.35 million people living in Milan.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
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