Digital Advertising
Paid Social Advertising
A leading Paid Social Agency in Manchester and London.
Paid Social, Done Properly
We’re a specialist Paid Social agency where every manager is senior-level—no outsourcing, no freelancers. Brands get expert strategy, not just reports.
Covering all major platforms (Meta, TikTok, Pinterest, LinkedIn, and more), we start by deeply understanding your audience. Using research and first-party data, we map the customer journey.
Our performance-led strategies cover campaign structuring, audience segmentation, creative testing, and GA4 integration—built to scale profitably.
With offices in Manchester and London, we deliver Paid Social performance with clarity, experience, and results—no fluff.
Paid Social Management
Paid Social advertising is the area of expertise with respect to all things paid ads on social media that allow in-depth targeting versus organic posts or boosted posts. As an agency, the team manages social ads on your behalf toward goals set by you, such as ROAS (return on ad spent), Revenue and Sales (Orders), Client Acquisition (Leads), App Installs, and more.
Working with One Day Agency, you’ll have access to the entire team on a weekly basis where we’ll walk you through strategies, planning, ads performance and more through a set of dashboards.
Paid Social Ads
Without adverts fit for purpose there will be no magic that a paid social media manager can do. Your ad needs to resonate not only with your audience, in this case with the strategies we apply, but also with the timing, journey stage, and more.
The first step we do when working with brands is reviewing the tone-of-voice, messaging, positioning, competition benchmark, and potential buyer customer journey. From there we’ll build a set of ads that will take all stages into consideration.
A good advert is 90% of the challenge. A bad advert makes your challenge 200% harder.
Facebook Ads and Instagram Ads
Meta’s ad platform, Meta for Business, and its social media networks Facebook and Instagram are the biggest social media platforms in the world and for that reason a very important touchpoint for any marketing mix and advertising.
They are highly effective in results for brands of all sizes since they offer vast rich media formats with a unique set of targeting capabilities such as interests, life events, demographics, audiences and the more powerful custom audiences based on user intent and website usage, and lookalike audiences.
Snapchat Ads
Snapchat is a messaging app that connects people through a camera and chat. In the UK Snapchat has quite a meaningful audience both in terms of size and engagement that can drive outstanding results for brands.
Snap’s ad platform is on par with Meta’s in terms of sophistication and capabilities, providing the ability to sync product catalogues, build custom audiences and more. More often than not, we see better results in a ROAS perspective on this platform than any other.
Snapchat consumers are sensitive towards content and ads so you need to really a relevant creative snappy 10-sec portrait video!
Pinterest Ads
If we consider a simple purchase journey, between prospecting and conversion, Pinterest comes earlier in the discovery phase. Consumers actively use Pinterest to discover new ideas, new products, and more that they pin, or save, for later. And since it is powered by search, keywords, its targeting becomes highly relevant for any brand, especially in industries such as jewelry, footwear, fashion, holiday destinations, wedding planning, and more.
Like other platforms, a mix of formats and targeting is available such as video, dynamic catalogs, audiences, keywords, and others.
TikTok Ads
If broadcast TV was the king of mass media 10 years ago, and YouTube was the platform with the most viewership in the UK before 2020… TikTok is now the platform with the most content watched in 2022 and the de facto king of video.
Extremely powerful algorithms in terms of organic posting that can take a user or brand to the stratosphere, on the paid ads side of the platform are still in its infancy not sharing detailed targeting as its peers. Still, a highly relevant platform for brand building and awareness leveraged by video. And speaking of it, ads on this platform need to be well executed.
TikTok advertising can be a powerful tool for prospecting and top-of-funnel for any brand in any industry.
LinkedIn Ads
LinkedIn advertising and its ad platform are unique since it allows a brand to target any single professional group as specific as a single company or niche role. For that reason, it is a compelling solution for businesses from a B2B perspective but it also has potential for consumer brands especially premium ones targeting HNWI (high net worth individuals).
The biggest use case is lead generation for B2B and also has a vast choice of ad formats depending on objectives, from messaging to video and more.
Reddit Ads
Reddit plays a key role in the purchase journey, bridging the gap between discovery and consideration. Consumers turn to Reddit to research products, compare options, and read real user experiences before making a decision.
Its community-driven nature fosters trust, with niche subreddits catering to industries like tech, gaming, beauty, finance, travel, and wellness. A mix of ad formats is available, including promoted posts, conversation ads, video ads, and display ads, alongside targeting based on keywords, interests and subreddit participation.
Authenticity is crucial. Brands that educate, engage meaningfully and add value perform best, guiding users from consideration to conversion.
X Ads
Millions of people use X (formerly Twitter) to learn what is happening around the globe and X advertising can help you reach a meaningful and informed audience. X ads come in the form of Promoted Ads (Promoted Posts), Follower Ads and Trends Takeover.
Like its ad platform peers, X advertising has a great set of targeting opportunities for brands being one of the most relevant ones in this space the association of a tweet with a hashtag so your brand can get right in the middle of a topic and conversation.
Twitch Ads
Twitch is the leading video streaming platform owned by Amazon and at first, you may think it’s for gaming but you’d be wrong! Obviously, gaming is the most popular vertical but it is still quite popular for music, creative, DIY, lifestyle, cooking, and others.
Twitch users are super engaged with the platform and provide unique moments for brands through video ads with great targeting options but its power relies on influencer marketing-based service.
As for formats, brands can use homepage carousels, headliners, streamable, premium video, and more.
Media Case Studies.
Read about some of our work and cases ranging from Pay-per-Click, Out-of-Home, Digital Ads, TV Advertising, Paid Social and more.
B2B Lead Generation - PPC, Paid Social and Creative
Pet Food Retailer - Out-of-Home Campaign
Footwear E-Commerce - Paid Social and PPC
Frequently Asked Questions.
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Paid social is a highly effective channel within the digital advertising mix, offering strong ROI when campaigns are properly planned and optimised. With the ability to target users based on demographics, interests, behaviours, and even custom audiences (e.g. website visitors or CRM lists), it allows brands to reach the right people with precision. Whether you're looking to build awareness, drive website traffic, or generate conversions, paid social delivers measurable results across the entire funnel.
When supported by a strong creative strategy and data-driven optimisation, platforms like Meta, TikTok, LinkedIn, and Pinterest can scale campaigns efficiently and adapt in real time based on performance metrics such as CTR, CPC, CPM, and ROAS.
Paid social is a highly effective channel within the digital advertising mix, offering strong ROI when campaigns are properly planned and optimised. With the ability to target users based on demographics, interests, behaviours, and even custom audiences (e.g. website visitors or CRM lists), it allows brands to reach the right people with precision. Whether you're looking to build awareness, drive website traffic, or generate conversions, paid social delivers measurable results across the entire funnel.
When supported by a strong creative strategy and data-driven optimisation, platforms like Meta, TikTok, LinkedIn, and Pinterest can scale campaigns efficiently and adapt in real time based on performance metrics such as CTR, CPC, CPM, and ROAS.
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The main advantages of paid social lie in its versatility, scalability, and targeting capabilities. Unlike organic posts, paid placements ensure your content reaches beyond your existing followers, allowing you to engage new audiences or retarget users already familiar with your brand.
Key benefits include:
Advanced targeting options: Reach lookalike audiences, high-intent users, and defined segments with tailored messaging.
Real-time optimisation: Make data-led decisions mid-campaign to improve performance and reduce wasted spend.
Platform flexibility: Activate campaigns across multiple social networks, each with unique formats and audience behaviours.
Creative testing: Easily A/B test copy, visuals, and formats to identify high-performing combinations.
Attribution and tracking: Use UTMs and pixel data to track conversions, optimise for objectives, and feed insights back into your strategy.
There are no less than 45 potential sites, each with multiple screens, with at least six of the concourse displays visible to passengers from any location.
Of course, we can provide tailored advice and guidance about the right solutions based on your budget, campaign duration, and the responses you want to initiate.
Meet the Digital Media Team
Kerry
Paid Social
Alex
PPC
Alexandra
Paid Social
Kris-Anne
Creative
“Paid Social is one of the most effective growth channels available today. It combines precision targeting, scalable reach, and real-time data to connect brands with the right audiences.”
Ricardo Seixas, Founder and CEO, One Day Agency
Full-funnel Advertising Agency
Get in touch today.
Paid Social Digital Planning and Advertising.
An all-senior team that works without knowledge silos or barriers.