Advertising Formats
Bus Advertising in London
London Bus advertising with One Day.
Connect with the bustling urban audience of London through targeted Bus Advertising campaigns.
Advertising on London buses offers huge exposure with the potential to reach a vast and diverse audience, encompassing not only regular bus commuters but also pedestrians, tourists, and motorists navigating the city's bustling streets.
From experience, we believe that bus advertising in the capital is one of the most effective forms of out-of-home advertising, boasting unparalleled frequency and significant dwell time.
We connect ambitious brands with prime advertising space on London buses.
The impact of London Bus Advertising.
Bus advertising in London yields outstanding reach and frequency. Did you know that:
Over 30 million Londoners view bus advertisements on a weekly basis, making it a highly visible medium for brand exposure.
London's extensive bus network accounts for approximately 6.5 million bus journeys each day, showcasing the immense opportunity for reaching a captive audience.
Among adults exposed to bus advertising in London weekly, a significant 68% are regular television viewers, underlining the complementary nature of bus advertising alongside other media channels.
An impressive 85% of commuters prefer buses with advertising as it’s non-intrusive and has been described as a welcome distraction from an otherwise dull daily commute.
How One Day Agency can help
Navigating the intricacies of London bus advertising planning and buying in London can be daunting, but our expert team is here to provide unbiased guidance and support.
Whether as part of a broader campaign strategy or a standalone initiative, we specialise in crafting tailored bus advertising campaigns that resonate with London audiences.
In London, market knowledge is paramount, given the unique rules, options, and formats governing bus advertising within the city.
Our deep understanding of the London advertising landscape ensures that your campaign achieves maximum impact and effectiveness.
Rail Advertising Formats
-
Bus Superside
This highly trusted format available in double-deckers raises above the cluttered streets and drives pedestrian attention to deliver your advertising and marketing message. Elevate your brand's presence with Bus Supersides advertising, which commands attention from London's busy crowds while delivering unmatched visibility and frequency.
-
Bus T-Sides
Recognisable and impactful, Bus T Sides cut through urban clutter to maximise exposure over crowds and vehicles, making them a premium choice for advertisers in London.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“Bus Advertising is an impactful media for three key reasons. Its visibility is unmatched as, in cases of double-deckers, adverts rise above pedestrians and cars making them unmissable. Secondly, it’s size. Even though in a bus, the advert is still considered a large format. Finally and last, it is extremely cost-effective allowing brands of any size to reach thousands.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
-
Bus advertising in London offers unparalleled effectiveness due to the city's dense population and extensive bus network. With millions of daily commuters and pedestrians traversing the city's streets, bus ads have high visibility and frequency, resulting in significant brand exposure and engagement. Compared to other outdoor advertising mediums, such as billboards or street furniture, bus advertising stands out for its ability to reach diverse audiences and capture attention in high-traffic areas.
Remember that rain advertising isn’t just placed on the inside of a train - it includes train station advertisements and advertising on train platforms. -
Yes, bus advertising in London provides various targeting options to reach specific demographics or geographical areas. With different bus routes covering various neighborhoods and demographics, advertisers can strategically select routes that align with their target audience. Additionally, specific bus advertising formats, such as interior panels or full wraps, can be tailored to target passengers based on their travel patterns or interests, allowing for precise audience targeting within the city.
-
Evaluating the effectiveness of bus advertising campaigns in London can be achieved through various metrics, including brand awareness, audience engagement, and campaign reach. Tracking tools such as passenger surveys, brand recall studies, or digital analytics can provide insights into campaign performance and ROI. Additionally, leveraging unique codes or promotional offers exclusive to bus advertising can help track customer responses and measure the campaign's impact on driving sales or conversions. Partnering with an experienced bus advertising agency in London can also provide valuable insights and guidance on measuring and optimising campaign effectiveness.
Full-funnel Advertising Agency
Media Planning and Buying
All Nationwide Regions & Locations
South West, Southern, South East, Midlands, Eastern, North West, North East, Wales, Scotland & Northern Ireland.
All Media Formats
Digital OOH, Billboard Advertising, Bus Advertising, Taxi Advertising, London Underground Advertising, London Bus Advertising, Airport Advertising, Transport Advertising, Rail Advertising & More.
What our clients are saying…
Get in touch today.
Bus Advertising and Media planning.