Guerilla Marketing
Fly Posting Advertising
Fly Posting Advertising with One Day Agency
Using Guerilla Fly Posting Ads to Augment Brand Interest and Awareness
While fly posting in its traditional form is not permitted in a number of areas, guerilla-inspired marketing can prove incredibly effective. Retro-themed ads, posters, billboards, or larger panels with designs that mimic old-school fly-posting posters can be used to capture interest from younger demographics.
In urban environments and competitive cityscapes, brands often find that standing out is tough or that local audiences simply switch off when they are exposed to numerous similar ads or repetitive formatting that becomes part of the background.
Novel guerilla advertising makes a fantastic impact, transforming an everyday route, billboard, pathway, or pavement into a new experience. High-end brands in the luxe fashion and beauty worlds are increasingly turning to fly posting to gain better impressions and to create a buzz and sense of fresh excitement via their advertising campaigns.
Why Use Fly Posting Advertising?
Fly-post style advertising is cost-effective and memorable, using an added creative flair to draw attention and ensure that outdoor advertising contributes to the image, identity and style of your brand, event, product or service you want to promote.
Depending on the exact structure and location of fly posting advertising, you might opt for localised and highly relevant ads within urban areas, such as poster-themed displays at eye level combined with street advertising that pedestrians, shoppers, students and public transport users will see repeated times per day during their usual routines.
Another great advantage, aside from breaking from convention and adding a youthful flourish to your out-of-home advertising, is that fly posting and guerilla marketing can be adapted to almost any scale, from smaller-scope campaigns in specific districts or neighbourhoods to city-wide takeovers.
It is always essential to acknowledge that some forms of traditional fly posting are not permitted.
However, when used correctly and as a direction or vision for your campaign, immersive fly posting-style graphics and billboards can dominate spaces with ease and ensure you make a marked impact—whether you're using focused and compact display formats or vast 96-sheet billboards emblazoned with fly posting-style layovers.
Why One Day?
As specialists in immersive, high-impression, and brand-centric marketing, we combine a wide range of wealth, expertise, and talent within one team. We provide our clients with access to everything from advanced ad tech and media buying to creative support with campaign design, creation, and deployment.
For brands that want to leverage the benefits of urban fly-posting campaigns or consider cross-channel marketing to incorporate digital, out-of-home, and less conventional advertising formats, we provide in-depth research to identify tactical areas for displays and ensure compliance with all the relevant regulations and legislations.
This ensures that campaigns run smoothly and deliver the returns on advertising investment you anticipate.
Fly Posting Advertising: Key Formats
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Billboard-Based Fly Posting
Static billboards are often positioned in prominent locations, arterial routes, city centres, and junctions, providing access to diverse and captive audiences, from motorists and public transport users to visitors, passengers, and pedestrians.
Large-format printed static billboards with fly posting-style design formats are memorable, attention-grabbing and differentiated from standardised billboards, with strategic mapping to ensure you select impactful locations and sites in the heart of urban places.
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Interactive and Experiential Fly Post Advertising
Eye-level outdoor advertising is directed immediately at passersby. It can be an excellent way to bridge the gap between conventional campaigns and interactive or digital screens, prompting engagement and responsiveness from viewers in your target areas.
Street ads and billboards on bus stops, shelters and within stations can, for instance, feature AR features, QR codes offering discounts or other incentives, and even retro tear-off elements that feel equal parts nostalgic and authentic.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
"Make your message impossible to miss with fly posting—an impactful way to dominate urban spaces and connect with audiences on the move. As experts in outdoor media, we ensure your brand stands out, street by street, poster by poster."
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Flyposting in its original form isn’t permitted in many countries and is considered either a type of vandalism or a criminal damage offence in the UK, much of Europe, and the US.
That is because traditional flyposting involved pasting posters without consent on walls, phone boxes or storefronts, or taping posters and leaflets to street lamps and construction barriers – a prevalent problem in larger cities where posters are often swiftly removed and can even potentially be associated with fines.
However, professional street posters and campaigns inspired by the aesthetic and styling of flyposting are completely legal and use the appeal and nostalgic design of urban posters to draw attention and maximise campaign visibility.
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We’ve explored some of the varied formats and options above that are used today in contemporary yet retro fly posting advertising promotions. The key is to pick formats, locations, designs, and graphics that capture interest and achieve sustained impressions.
Of course, the One Day team can provide further information and brand-specific guidance about the right types of campaign assets that will work cohesively with your objectives, delivering fantastic advertising performance while tapping into audience sentiment and localised demographics to generate enhanced engagement, responses and impression metrics.
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Fly Posting Advertising and Media planning.