Sport and Football
Sponsorships
Prime brand exposure
Meaningful connections with your brand persona
Expand your brand by building on diversity
Football Sponsorships and Partnerships across all football leagues, National and International.
Sports Sponsorships are an incredibly great medium for brands to expand into diverse audiences and acquire a personality and tone of voice. They are also phenomenal emotional driver connecting your brand with a story and history. In the UK, of course, Football Sponsorships are the most popular since it is the biggest sport with the largest and most diverse crowds. There are many options available to brands such as directly through a football team sponsorship to a vast smaller array of options.
At One Day Agency, we work closely with sports teams and partners to help any brand of any size strategically pick a sponsorship that suits their ambition, voice and awareness drivers.
Why football team sponsorship?
Stand for Social Responsibility
The ban on gambling companies' front-of-shirt sponsorships signifies a growing demand for responsible partnerships within the football world. By aligning with this trend, your brand will showcase its commitment to promoting ethical sponsorships that resonate with fans and the wider audience.
Capitalise on Prime Exposure
With gambling companies stepping back from front-of-shirt sponsorships, there will be a void that your brand can fill. As a sponsor, you'll enjoy prime visibility and exposure during match days, capturing the attention of millions of passionate football fans worldwide.
Create Meaningful Connections
Sports sponsorships have the power to build strong emotional connections with audiences. By sponsoring a football team, you can tap into the fervour and loyalty of fans, fostering a genuine and lasting relationship with your target demographic.
Diversify and Expand
Our extensive network of football clubs across various countries and leagues provides you with a unique opportunity to diversify your brand's presence and expand into new markets, reaching a broader audience than ever before.
Stay Ahead of the Curve
Being an early adopter of this transformative change positions your brand as a leader in the industry. It demonstrates your commitment to staying ahead of the curve and embracing responsible sponsorship practices.
How One Day Agency can help.
We’ve managed and delivered sports sponsorships across many sports such as the F1, football, cricket, and more for brands in the tech space, consumer goods fintech, crypto and a few others.
Getting a sports sponsorship is a collaboratively brand-agency process since the deal is always bespoke to the brand and club. Here at One Day Agency, we have the experience and knowledge to drive the best decision, partner, sponsorship and ultimately the best deal for your sports sponsorship.
Football Sponsorship Options
Kit Sponsorship
Kit sponsorship is a prominent form of football sponsorship where a brand's logo or name is prominently featured on a team's kit. This high-visibility placement ensures that the sponsor's identity is associated with the team during matches, broadcasts, and promotional activities. Kit sponsorship provides a powerful branding opportunity, allowing the sponsoring company to align itself with the team's identity and gain exposure to a global audience.
Interview Backdrops
Interview backdrops in football sponsorships involve branding displayed during player or coach interviews. These backdrops, strategically positioned behind individuals during media interactions, offer sponsors an additional channel for visibility. This form of football sponsorship provides a platform for brands to be featured prominently in press conferences, interviews, and other media-related events, enhancing their recognition and association with the team.
LED Digital Perimeter Boards
LED digital perimeter boards are a dynamic and technologically advanced form of football sponsorship. These electronic advertising boards are strategically placed around the perimeter of the pitch and can display dynamic, targeted content.
Sponsors can utilise these boards to showcase their branding, promotions, or messages to both the stadium audience and television viewers. This type of sponsorship ensures real-time visibility and adaptability, allowing brands to communicate effectively with diverse audiences during live matches.
Social Media, Content & Newsletters
Social media or newsletter collaboration may include sponsored posts, player takeovers, and other engaging content that leverages the vast reach and influence of footballers and clubs on platforms like Instagram, Twitter, and Facebook. By integrating seamlessly into the digital conversations around the sport, social media sponsorship enables brands to connect with fans authentically and interactively.
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
Ricardo Seixas, Founder and CEO, One Day Agency
“Sports sponsorships are undoubtedly one of the best ways to connect with consumers meaningfully and with exposure that very few other channels offer. That combination of reach and connection is unparalleled. Our team can provide options for all budgets and parts of the world.”
Frequently Asked Questions.
-
Sporting events aren’t only the most watched events on TV - the content is distributed on virtually every media channel - from TV to social media. This offers huge exposure potential to advertisers.
Sponsorship in sport involves a collaborative partnership between a brand and a sports entity, where the brand provides financial or material support in exchange for marketing opportunities.
This arrangement aims to enhance brand visibility, connect with target audiences, and associate the brand with positive sporting attributes.
-
Sports sponsorship typically works by sponsors investing in teams, athletes, or events, gaining exposure through logos on jerseys, interview backdrops, stadium naming rights, and various promotional activities.
-
Examples of football sponsorship include brands appearing on team jerseys, stadium signage, or digital platforms, allowing sponsors to reach a diverse and engaged audience while supporting the financial needs of the sports entities.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
Non-Alcoholic Beer - Out-of-Home Campaign
FMCG - Out-of-Home Campaign in Ireland.
Full-funnel Advertising Agency.
What our clients are saying…
“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
International Brand Manager Europe & Asia, Codorníu Raventos
“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
General Manager, Itchy Baby Co
"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
VP of Marketing at UNiDAYS
“It was an incredible experience partnering with 1DA Agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign's success. From designing ads to picking locations and strategies, they were with us every step of the way, and we couldn't be happier with the results."
Demand Generation Manager at BigCommerce.