Advertising Formats

Bus Advertising

A leading Bus Advertising Agency in the UK.

Engage with daily commuter audiences on a

national scale, by city or even depot.

We believe that transport Advertising is likely the powerhouse of out-of-home advertising with high frequency and some high-dwell time. Bus advertising is one of the most impactful forms of OOH advertising.

Bus advertising can reach a huge audience nationwide that not only includes bus users but also pedestrians, tourists and motorists.

Advertising on buses is an excellent way to quickly spread awareness as they can be found anywhere from huge cities and small towns. You can drill down into more specific audiences by utilising the different ad placements on a bus.

The impact of Bus Advertising

Bus Advertising has a huge reach and frequency. According to the data:

  • Approximately 30 million individuals view bus advertisements on a weekly basis.

  • In London, bus trips alone account for a staggering 2.2 billion journeys.

  • Among the adults exposed to bus advertising weekly, 62% are regular television viewers.

  • In the United Kingdom, 80% of consumers have taken action in response to bus advertising.

How One Day Agency can help.

Navigating Bus Advertising planning and buying can be complex and we can help you make the right unbiased choices either part of a wider campaign or just purely a Bus Advertising campaign.

Market knowledge is super important since Bus Advertising rules, options, companies and formats vary wildly by city and region in the UK.

For a tailored plan, see some of our work with brands of all sizes and contact us with a brief.

Bus Advertising Formats

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying


“Bus Advertising is an impactful media for three key reasons. Its visibility is unmatched as, in cases of double-deckers, adverts rise above pedestrians and cars making them unmissable. Secondly, it’s size. Even though in a bus, the advert is still considered a large format. Finally and last, it is extremely cost-effective allowing brands of any size to reach thousands.”

Ricardo Seixas, Founder and CEO, One Day Agency

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

Frequently Asked Questions.

Full-funnel Advertising Agency

What our clients are saying…

  • Codorníu Raventos - International Brand Manager Europe & Asia

    “About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”

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Get in touch today.

Bus Advertising and Media planning.

Learn how we make all the magic happen.