Advertising Formats
Bus Stop Advertising
Bus Stop Advertising with One Day
Positioned in bustling urban and suburban areas, bus stops provide extensive exposure, ensuring your message resonates with a diverse audience of commuters and pedestrians.
Bus stop advertising offers the perfect platform for all types and sizes of brands or organisations to reach millions of people - whether you’re looking for national, regional, or local audience targeting.
We create compelling campaigns that leverage the prime real estate of bus stop locations, allowing your brand to be a focal point in the daily routines of the community.
What are Bus Stop ads?
Bus stop advertisements are fairly self-explanatory. They’re advertisements displayed at or near bus stops to reach a targeted audience. These ads come in various formats and sizes and - depending on the location - are seen thousands of times in a single day by pedestrians, commuters, and motorists in high-traffic areas.
Are they effective? The stats say so: approximately 30 million individuals view bus advertisements on a weekly basis.
Bus stop ads are effective due to their strategic placement in high-traffic areas, ensuring maximum visibility to a diverse audience of pedestrians, commuters, and motorists.
Advertisers can capitalise on the dwell time of individuals waiting for buses, offering repeated exposure and the opportunity for engagement.
The various formats, including shelter panels, posters, digital screens, and wraps, provide flexibility for creative and visually impactful campaigns.
Overall, bus stop ads offer a cost-effective means of reaching a broad and captive audience, making them an effective component of integrated marketing campaigns for businesses and brands.
How One Day Can Help
One Day is a fully integrated, full-funnel media agency in Manchester, partnering with brands seeking impactful bus stop advertising in high-profile locations.
We specialise in delivering compelling advertising messages, ensuring brands connect with their target audience through creative content, concise branding, and visually engaging materials that drive action.
We facilitate multi-placement initiatives, strategically deploying advertising across the bus stop network, encompassing shelter panels, posters, and digital screens.
As experts in transport advertising, our experienced consultants offer extensive expertise in media planning, campaign design, tech-based tracking, and end-to-end campaign management and analysis.
Feel free to reach out to schedule a discussion, explore our portfolio of creative and digital projects, or view our bus stop advertising examples to gain insights into the results you can expect.
Bus Stop Ad Formats
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Digital Bus Stop Advertising
Digital bus stops engage audiences in novel and captivating ways. These large, vibrant, and attention-grabbing formats allow advertisers to employ real-time creative adjustments and utilise data-driven targeting options typically reserved for online and television. Programmatically served bus stop ads allow advertisers to effectively communicate a specific message to their audience at any given moment.
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Traditional Bus Stop Advertising
Traditional bus stop ads are static ads that may rotate periodically. This conventional form of bus advertising medium is well-established and widely appreciated. The format offers targeted exposure in prominent urban and suburban areas, or for those looking to advertise in a local area. Advertisers have long regarded bus stops as an effective means to convey their message in both national and local campaigns.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“Bus Advertising is an impactful media for three key reasons. Its visibility is unmatched as, in cases of double-deckers, adverts rise above pedestrians and cars making them unmissable. Secondly, it’s size. Even though in a bus, the advert is still considered a large format. Finally and last, it is extremely cost-effective allowing brands of any size to reach thousands.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Bus stop advertising isn’t a new concept. Brands have been using the power of bus stop ads for several years, and for good reason. They offer:
Repeated Visibility Throughout the Day:
Buses travel along various routes, ensuring that bus stop ads are seen multiple times by the same audience throughout the day. This repeated visibility enhances brand recall and message retention.
Localised and Targeted Impact:
Bus stops are often located in specific demographic areas in line with the advertiser’s needs, allowing advertisers to precisely target their audience based on location and local community characteristics, making it an effective tool for localised and targeted advertising.
Capitalise on idle time
People waiting at bus stops have dwell time, offering advertisers an opportunity to convey detailed messages and engage the audience in a way that may not be achievable in other, more transient, advertising spaces.
Real-Time Messaging:
The adaptable formats at bus stops, such as posters and digital screens, enable advertisers to make real-time creative changes, ensuring their messages remain relevant and timely.
They’re eye catching (with the right design)
Bus stop advertising offers creative formats, including posters and digital displays, allowing advertisers to create visually impactful campaigns that stand out and capture the attention of passersby. See our examples here: https://oneday.agency/work
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There are numerous examples of creative bus stop advertisements capturing the imagination and, most importantly, the attention of audiences:
Example 1: Coca-Cola has been known for its creative marketing, and one example is the "Happiness Machine" campaign. At bus stops, they installed special vending machines that dispensed not just Coke cans but also surprises like flowers, pizza, and even a giant sandwich, creating a memorable and shareable experience: https://www.youtube.com/watch?v=HUvh7M1yxkM
Example 2: A steam machine was built to fit inside a bus stop and periodic bursts revealed a message during a McDonalds free coffee promotion: https://www.youtube.com/watch?v=FM3X21WT9lw
There are plenty of creative solutions outside the traditional advertising formats.
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Yes, you can extend your advertising reach by advertising on buses. This comprehensive approach allows you to engage with a diverse audience, reaching commuters and pedestrians at bus stops, as well as those travelling on buses throughout the city. By combining these channels, you create a cohesive and effective strategy to enhance brand visibility and message dissemination.
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Bus Stop Advertising and Media planning.
Expert media buying and planning from a Top 50 Integrated Agency.