Search, Social and Shopping
Digital Marketing Services.
From awareness media to purchase intent, a full-funnel marketing approach.
As a full-funnel marketing agency and working as a single cross-functional team, we have a better perspective on how to effectively plan and deliver growth for a brand. We use digital media strategies to reach your potential buyer at each stage of a conversion funnel, from awareness media such as YouTube or Connected TV all the way to digital marketing and Search Ads. Focused on consumer behaviours rather than audience groups, we use your own business data and research to understand and build paths to conversion or customer journeys.
So tailored to each client we consider every stage of that consumer journey and deliver a plan that helps you attract, engage and retain buyers more effectively than before.
The impact of making a difference may be through one channel or all.
Google Search Ads & Shopping.
Search is a crucial digital media channel for one main reason: high consumer intent. Search is an essential component for any brand. It serves various roles within your channel mix and is often the destination for consumers after exposure to advertising in other channels. Additionally, search provides valuable insights into market behaviour.
-
Google Ads, Bing Ads, Apple Search Ads, Google Shopping
YouTube Advertising
Display Advertising
PPC (Pay per Click) Management
PPC Audits
App Installs
Paid Social Advertising and Management
Social media is a vital digital media channel for every brand and industry, including B2B. It incorporates distinctive media elements such as rich media and video, positioning itself in the consideration stage of a customer's journey. This makes it a potent tool for influencing consumer decisions regarding products or services. Additionally, social media stands out for its scale, reach, and targeting capabilities compared to other channels. Our expertise spans various networks, including LinkedIn, Facebook, Instagram, Snapchat, TikTok, Reddit, Twitter, Twitch, Pinterest, and more.
-
Social Media Content and Profile Management
Facebook Ads
Instagram Ads
X Ads
LinkedIn Ads
Snapchat Ads
TikTok Ads
Pinterest Ads
Twitch Ads
E-commerce SEO
Search Engine Optimisation is more important than ever before and one of the key ways to develop brand visibility and drive incremental revenue. SEO is proven to work and is a core channel for any marketing brand in particular e-commerce.
Most brands, when developing their website internally or externally, neglect important SEO practices and One Day Agency can help put those in place and optimise your search strategy to boost your visibility and core products.
-
Technical SEO
On-Page SEO
Building E.E.A.T.
Branded Traffic
Link Building and Authority
Content Production and Optimisation
Advertising & Creative Ads
Many brands mistakenly believe that the worst outcome of advertising is simply not making sales. However, this is a misconception. Poor advertising can lead to a decline in sales and significant damage to your brand. You can read other Ogilvy commandments here. In today's context, the medium is the message. If your ad isn't resonating, we'll collaborate with you to enhance every aspect, from messaging to creative elements, audio to video. The ability to tell a compelling story is crucial, and it's not limited to just the Gen-Z audience.
-
Digital Ads, Digital Creatives, Creative Content
Website Design, Online Shops
Campaigns
Specialised in digital formats: video, Instagram stories, GIF display banners & more.
Influencer Marketing.
Is it a myth or reality? Micro or macro? The truth is, it works—when executed correctly! Influencer marketing serves as a potent amplification of word-of-mouth, leveraging a dedicated audience that actively engages. Yet, like any burgeoning economic market, it comes with challenges, and a prevalent one is determining its position: in awareness and consideration. As a distinct industry, we've chosen partners who collaborate with us to strategically plan and execute thoughtfully crafted influencer campaigns on social media, ensuring measurability. For a comprehensive discussion on this topic, it's best to connect with us directly, as there's much to delve into.
-
Highly vetted influencers
Fully Managed Campaigns
Profile Data, Detailed Reporting
Premium Content with full copyrights
A leading full-funnel Digital Media Agency.
Tailored to each client we consider every stage of that consumer journey and deliver a plan that helps you attract, engage and retain buyers more effectively than before.
The impact of making a difference may be through one channel or all.
Marketing Strategy & Media Planning.
Our team's best assets and experience in strategy and media planning allow learning, and iteration to drive measurable results. Our approach to addressing the challenges of a brand is encompassing, starting from the value proposition and extending through the website user interface to digital ads and channel mix. This full funnel approach to digital marketing, coupled with behaviour-first digital media planning across all lines, defines the essence of One Day Agency. For further insights into our media planning and strategies, feel free to get in touch with us today.
-
Holistic Marketing Strategy
Behaviour-first approach
Media Planning & Buying
Consulting Services
Programmatic Display & Video.
Nearly every digital media channel in today's landscape operates programmatically, including social media. This entails bidding and purchasing the chance to display an ad to a consumer at a specific moment. This opportunity could be based on targeting an audience, a remarketing list, a device, content, or specific life activities. When combined, display and video formats can reach any online consumer across various platforms such as the Google Display Network, Google Marketing Platform, YouTube, or through programmatic partnerships. Speaking of YouTube, according to research, you can get the most bang for your buck using it than linear TV. And far more measurable.
-
Google Ads, Google Display Network, YouTube
Amazon Ads
eBay Ads
Remarketing, Display Advertising
Programmatic Advertising (Display & Video)
Data Segments (Lotame)
Dashboards, Data & Analytics.
We're passionate about data—it's the foundation of everything we do. It's not just crucial for understanding your audience and their engagement with your business; it also reveals who you might be overlooking. Beyond that, it provides insights into your business's overall performance, margins, and more. Only armed with this comprehensive data can we tailor a marketing mix that truly works for you. If you're curious about what's under the hood of your existing digital media campaigns, give us a call.
-
Research, Media Planning
Bespoke and automated client reporting with Google Data Studio
Google Shopping feed optimisation
Google Analytics Configuration & Setup
Call & Website Tracking: Google Tag Manager, Facebook Pixel & others.
Connected TV (CTV) & Digital Audio.
Audio stands out as the channel experiencing the most rapid growth year after year, notably on platforms like Spotify and Podcasts. Its presence extends across an increasing number of moments, life activities, and devices. Take Spotify, for instance—it accompanies you in your car, at home, during your jog, or while cooking. These are pivotal opportunities to convey your message effectively. The same is true for connected TV streaming services such as YouTube, Netflix, Sky AdSmart, Prime Video, and more. When combined, people dedicate more time to these services than traditional linear TV. Your audience is literally in a highly engaged moment, eagerly anticipating your message.
-
YouTube Select, YouTube Ads
Video-on-Demand
Spotify Advertising
Podcast Advertising
Digital TV, Sky AdSmart TV Advertising, AdSmart from Sky, Sky Advance
Digital Radio DAX
Other Digital Media Services & How we can help.
Our internal team also encompasses a broader range of digital marketing services, including audits, digital strategy, mobile app advertising, charity marketing, web design, e-store design, tracking configuration.
To see the complete list please click here or the button below.
-
Website Design - eCommerce Stores & Websites
Shopify Partner
Squarespace Partner / Squarespace Circle
Aero Commerce Partner
Mobile App Advertising
B2B Lead Generation
Conversion Rate Optimisation (CRO)
Digital Advertising for Charities
Startup Go-to-market
Full-funnel Advertising Agency
We work across all industries; with brands of all sizes.
Frequently Asked Questions.
-
Full funnel refers to the entire customer journey or sales process, from the initial awareness stage to the final conversion or purchase. The marketing and sales funnel is often divided into several stages, from awareness and consideration to conversion and retention. Each stage represents a different level of interaction and engagement with potential customers.
A full-funnel approach means that marketing efforts address and influence potential customers at every stage of this funnel. It involves strategies and tactics tailored to attract attention and create awareness, nurture leads and encourage consideration, and ultimately drive conversions or sales. This comprehensive approach acknowledges that potential customers go through multiple touchpoints and decision-making stages before making a purchase, and it seeks to optimise interactions at each stage for better overall results.
-
In the full-funnel digital marketing approach, different media channels are strategically utilised across various stages. The mix is different for each business and sector and depends on advertising goals.
At the awareness stage, display advertising and social media play a crucial role in reaching a broad audience and creating brand visibility.
Moving to the consideration stage, content marketing, email campaigns, and social media engagement become important for nurturing leads and providing valuable information.
At the conversion stage, paid search and retargeting ads are effective in capturing intent and driving direct conversions.
Some media can be employed across all stages of the funnel. For example, video content is versatile and can be employed across all stages to enhance engagement and convey brand messages effectively.
The choice of the best digital media for each stage depends on the target audience, marketing objectives, and the specific characteristics of the product or service being promoted.
