International Advertising

Advertise in Dublin

Advertise in Dublin with One Day Agency

Engage With Irish and International Audiences With Dublin Advertising Campaigns

Dublin is a lively, business-centric city and Ireland's capital. It is also a strategic advertising destination that provides opportunities to showcase ads to enormous and multicultural audiences within the only major capital in Europe that is primarily English-speaking.

The advertising industry in Ireland has boomed in recent years and is forecast to reach a value of €1.5 billion. This demonstrates the appeal for brands keen to engage with new viewer demographics, break into EU markets, and achieve excellent returns.

Dublin is hard to beat as a backdrop for brand promotions. With a small population of just under 600,000, it is boosted by over 8.6 million annual visitors flocking to tourist attractions, sporting events, festivals, concerts, and business trade shows.

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Why Advertise in Dublin?

Dublin mixes heritage and a proud history with a forward-thinking and energetic tech scene. This, combined with an increasingly competitive market, creates a dynamic and exciting advertising space with audiences from every corner of Ireland and the wider world.

Brands looking to grow their market share and audience base in Ireland, wanting to tap into exposure with EU business owners and investors, and introducing new products or services into a fast-growing market often choose Dublin as a focal point and tactical centre for their outdoor campaigns.

The Irish government's business-friendly policies and taxation have played no small part in making the capital city an obvious destination for some of the world's best-known brands, bringing with them workforces, investment and infrastructure. Companies like Amazon, Ryanair, IBM, Microsoft, Google, Meta and eBay are among the many that have located their headquarters in this lively city.

A typically younger, more affluent, and engaged audience also makes outdoor advertising promotions among some of the countless festivals and events a great opportunity, alongside campaigns around Ireland's largest airport, which has over 32 million passengers a year.

Why One Day?

We provide brands of all sizes with independent, expert advice, support, and creative assistance to help them advertise in Dublin. We work with ambitions brands to craft high-impact OOH campaigns, selecting optimal advertising locations, and securing the returns, impressions, engagement, and leads they aim to achieve. By blending advanced ad tech, media buying and planning, with creative expertise, we ensure each campaign delivers maximum impact.

Our all-senior marketers and advertising consultants collaborate with businesses across the UK, Europe, and North America, creating memorable campaigns and providing access to top advertising locations, placements, and destinations based on your audience, key demographics, budgets, and expectations.

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Advertising in Dublin: Key Formats

Dublin Billboard Campaigns

Classic billboards remain a go-to form of outdoor advertising in Dublin. They range from high-visibility, full-size billboards stretching into the skyline to roadside billboards among the major arterial routes and street-level billboards to capture interest from engaged audiences.
Brands can choose from countless locations, from billboards near Trinity College Dublin to advertising directed at tourists near the famous Guinness Storehouse and retail advertising in the city centre and high-end boutique destinations.

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Digital Billboards in Dublin

Dublin's enthusiasm for innovation and technology has contributed to a surge in the availability of immersive moving digital billboards incorporating 3D technology, moving video panels, data-responsive screens, and even interactive advertising displays.
Digital billboard panls are positioned around railway bridges to attract impressions from public transport users, pedestrians, and motorists, as well as around the international airport and Dublin city centre's busy shopping and commercial districts.

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Dublin Public Transport Advertising

From in-station advertising at Heuston and Connolly train stations serving intercity and long-distance networks to the Dublin Bus system with over 136 routes, the DART rapid transit electric rail and the Luas tram, there are numerous high-ridership parts of the public transport system in Dublin that are ideal for brand advertising.
Businesses leverage captive audiences with extended waiting times, incorporate shelter and bus station advertising, and tailor their campaign placements according to the demographics most likely to use each stop, network, or route.

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Airport Advertising in Dublin

Dublin Airport is an international transport hub serving millions of passengers annually, accounting for 84% of all flights departing and arriving at any of Ireland's five largest airports – with forecasts for steadily increasing passenger numbers yearly.
Airport terminals, business lounges, drop-off points, car parking facilities and transport routes provide varied advertising placements, with brands able to advertise directly to businesspeople, overseas visitors, local motorists and public transport users.

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Place-Based and Retail Advertising

Location-centric advertising relies on in-depth audience analytics to select specific locations or placements best suited to generate interest and responses from targeted viewers, from students and families to professionals and tourists.
Retail advertising is a key example, with brands using static and digital billboards and advertising screens in and around Grafton Street, the Moore Street Mall, Liffey Valley Shopping Centre and the ILAC Shopping Centre.

Cases

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“At One Day, we understand Dublin’s vibrant spirit and its unique out-of-home advertising landscape. From its bustling city center to its rich cultural heritage, we create campaigns that resonate with Dubliners and capture the energy of this dynamic capital.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Dublin is undoubtedly a major tourist destination with millions of visitors and a thriving tourism economy that extends to hospitality sectors, transport providers, festivals, and events that cater to travellers.
The right advertising locations will, as always, depend on several variables, but you might find that advertising during the larger summer events works well for your brand, pick billboards around the top tourist destinations like the National Botanic Gardens or select retail advertising placements.
Cultural and historic visitor attractions also provide excellent focal points, with street-level and transit advertising available around the routes most travellers use to head to St Patrick's Cathedral, Dublin Castle, the National Gallery of Ireland, and the Guinness Storehouse.
We often speak with businesses that recognise the opportunities and scope of advertising returns available in Dublin but perceive that high-profile billboards are outside their budgets or are only available to well-established brands.
In reality, billboard advertising is inherently flexible, with a huge array of posters, super-size displays, and digital screens. This enables us to recommend formats, creatives, and locations consistent with your brand objectives while remaining on budget.
The essential aspect is to ensure that any outdoor advertising formats and displays are adapted to your brand, with clear communications, compelling messaging, and captivating imagery that encourage engagement, responses, and impressions.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”