International Advertising
Advertise in the US
Advertise in the US with One Day Agency
Break Into the Vast American Consumer Market With Strategic US Advertising
For many brands, the United States represents an aspirational market. It is a literally enormous country with limitless opportunities to showcase brand offers and promotions in front of some of the largest audiences in the world.
US advertisers use varied advertising media, with different regulations and requirements between the states. Still, the appeal and excitement associated with key locations like Times Square in New York City, the glittering lights of Las Vegas, and the luxe consumer space in Los Angeles are always in sustained demand.
Across the US, there are an incredible 354,500 billboard locations. There are many opportunities for place-based advertising that capitalises on events or environments and transit advertising to leverage long dwell times and frequency of exposure in cities and states with extensive and well-used commuter networks.
Why Advertise in the US?
The colossal size of the American marketing sector is hard to quantify, but the fact that advertising accounts for a substantial 18.5% of GDP reflects the importance and prevalence of the promotional space.
America's consumer market is perhaps the most diverse on the planet, owing to the variances in ethnicities, popular culture, and population density across the country. It has a huge array of sophisticated programmatic media buying and placements that support highly targeted advertising to position displays in front of key audiences.
Interestingly, the US marketing environment is also surprisingly affordable, potentially due to the incalculable number of advertising placements and settings but also because of the contrasts between street-level billboards, freeway promotional displays, and digital screens competing with conventional static billboards.
It's worth noting that four specific states, Maine, Alaska, Hawaii, and Vermont, do not permit billboards, but this by no means implies that there isn't a considerable array of alternative advertising formats available.
Why One Day?
As a multinational, fully integrated marketing agency, the One Day team is uniquely positioned to offer personalised and independent support when organising advertising campaigns in the US and beyond, with a wealth of expertise and knowledge to support optimal returns and ongoing campaign visibility.
Our teams bring together a range of specialisms to assist in advertising design, deployment, and tracking, from creative design experts to digital marketing professionals. We offer access to advanced ad tech alongside our cutting-edge media buying and planning resources to optimise the reach of your budget in North America, the UK, Europe, and other targeted locations.
Advertising in the US: Key Formats
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United States Billboard Ads
With everything from eye-level posters and murals to bulletins, store takeovers and full-height billboards, the American advertising sector doesn’t compromise on scale or quality, with max-height bulletins soaring over interstate highways at 14 feet tall by 48 feet wide for brands looking to make an unmissable impact.
Data shows that billboards reach as many as 50% of the adult population, with outdoor ads shown to everyone from commuters and passengers to shoppers, tourists, visitors, families, university students, and public transport users.
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Digital US Billboard Displays
The advent of digital advertising is nothing new in some of America’s sprawling urban metropolises. Cities like New York, Los Vegas, Phoenix, Houston, Chicago, and San Diego have long led the global market with enormous riots of colour and moving visuals.
In the modern market, spending on digital billboards has eclipsed that of any other medium, with even household-name brands like Disney reliant on out-of-home advertising. Others utilise retail advertising and targeted promotions to make a mark in such a crowded space.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“Advertising in the US can be tricky to navigate due to its sheer size and multiple dozens of media partners. It requires local knowledge, experience, and a network of trusted partners. One Day can easily help your brand navigate this and is enabled with state-of-the-art planning and buying software that allows them to do this at scale.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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We always note that the specifics of a campaign, including the formats, mediums and messaging, will depend on numerous variables, including:
Your budget and timeframes—such as whether you'd like to create maximum impact over a short period or have a modest spending capacity, but you want to use that widely or disseminate brand awareness over as large an audience as possible.
The nature and tone of the product, services or brand you’re promoting. Some brands have instantly obvious marketing locations that are synonymous with the advertising campaign, such as aligning a luxe product range with an audience in an upscale shopping mall. Others need to conduct in-depth market research to pick tactical locations or advertising formats that will resonate with their target viewer.
The habits and expectations of your ideal consumer persona, which may mean that high-visibility premium billboards in central New York or LA work well or might indicate that a more strategically targeted placement in a less commercial district would better serve your purposes.
Although there are numerous well-known and flamboyant cities where digital billboards and advertising dominate the skyline, this isn't necessarily the most cost-efficient and high-return solution, so we'd advise you to contact our teams for more personalised guidance to contribute to your planning.
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These contrasting markets are almost entirely different, and the fact that few American services, including healthcare, are nationalised or free at the point of receipt as they are in the UK means the diversity of advertising formats and products is much greater.
Another distinction is that in the US, advertising is more open and considered a medium to sell products and services, while UK marketing tends to be focused on supporting consumer needs and fostering brand awareness.
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THe US is full of world renowned out of home advertising hotspots encompassing a wide range of demographics. Our team can help guide you depending on your advertising goals.
Times Square, New York City: Iconic and high-traffic for global reach.
Hollywood Boulevard, Los Angeles: Reaches entertainment-focused audiences.
The Las Vegas Strip, Nevada: Eye-catching location for tourists and gamblers.
Interstate Highways: Strategic billboards along busy roads like I-95 or I-10.
Public Transit Hubs: Subway stations, buses, and airports in major cities like Chicago, Miami, or Atlanta.
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New York City, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, Fort Worth, Columbus, and Charlotte.