International Advertising
Advertise in Sweden
Advertise in Sweden with One Day Agency
Gain Market Share and Brand Awareness in Scandinavia With Swedish Advertising
Sweden is an incredible country with stark contrasts between its modern, vibrant, and inclusive cities, including Stockholm in the east and Gothenburg and Malmo in the southwest, and its coastal islands, forests, glaciers, and mountains, for which Scandinavia is famous.
Seen as a progressive, liberal, and sustainable country, the country often attracts brands keen to advertise in Sweden to engage with audiences who share its values or for whom promoting green credentials and eco-friendly or earth-kind products forms a core aspect of their marketing campaigns.
With a local population of just over 10.5 million, the influx of tourists and visitors reaches up to 7.5 million – and is growing – with a surge in international travellers of 13.5% year on year. Most travel through Stockholm-Arlanda Airport, making it a focal point for marketing and billboards, or through Göteborg Landvetter Airport in Gothenburg.
The former is the largest international airport in Sweden, serving 26 million passengers a year. It is connected to the city centre by the enormously efficient Arlanda Express train service, adding to the interest and demand for outdoor advertising placements around this vastly busy transport route.
Why Advertise in Sweden?
Like many Nordic and Scandinavian nations, Sweden is seen as a 'soft power', a nation rated among the best globally for living standards, social purpose, tourism, culture, and commercial competitiveness. These factors add to its appeal for businesses, professionals, expatriates, investors, and travellers.
Against this backdrop, brands can reach diverse and multicultural audiences in each of the major Swedish cities when advertising in Sweden.
High-demand placements include those in Stockholm’s busy metro station, around the newly developed commuter train stations in Odenplan and Stockholm, screens in Jönköping‘s Asecs retail complex, and high-profile billboards and facades that bring a fresh sense of energy and excitement to traditional out-of-home media formats.
Why One Day?
As a leading international marketing and advertising agency, we recognise that more and more brands are extending their reach and looking at markets and jurisdictions where they stand to make gains in terms of audience, market share, visibility, and familiarity. Many are targeting stable, affluent Scandinavian countries, especially in segments with gaps that present excellent opportunities.
Our medial planning teams help ambitious brands to advertise in Sweden through global OOH marketing campaigns of all sizes, including media planning and buying, expertise in digital media and out-of-home formats.
Advertising in Sweden: Key Formats
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Billboard Advertising in Sweden
Classic and unmissable full-height billboards remain one of the best ways to disseminate branding and messaging to as large an audience as possible. There are numerous potential billboard sizes and placements throughout Sweden, although brands often focus on Drottninggatan in the capital—the main pedestrian area with multiple restaurants, shops, and cafes.
Other popular locations for Swedish billboard advertising include the busy international airports, motorways and arterial routes, and areas frequented by business people and travellers, such as Stora Nygatan in Gamla Stan, Stockholm’s Old Town, Götgatan in the Södermalm district, and Kungsgatan, the busy shopping region in Gothenburg.
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Swedish Digital Billboards
Digital and LED backlit screens have become an excellent way to foster attention, using colourful, immersive, and captivating displays to prompt responses. Brands often utilise digital screens in The Westfield Mall of Scandinavia and other large complexes—this is the biggest retail and entertainment centre in Scandinavia.
Other digital billboards can be found throughout nightlife areas, close to tourist attractions, within transport hubs and stations, and around high-traffic roadways, such as the connecting highways and intersections that link Stockholm with the airport.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
"Sweden is a dynamic hub for innovation and consumer engagement, making it a key market for brands looking to grow across Europe. At One Day Agency, we provide seamless, full-coverage advertising solutions that connect brands with audiences in Sweden and beyond – because when it comes to European reach, we've got it covered."
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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The diversity of the population and tourist market, the number of high-visitor cities and transport links, and the affluence and appetite for values-based brands make Sweden a great place for advertising. Spending on out-of-home marketing is forecast to hit £197 million this year.
Digital billboards are becoming more in demand, comprising over half of the sector. The appetite for data-driven, interactive campaigns and innovative advertising formats presents an opportunity for brands keen to establish themselves in the region.
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While we can certainly offer advice and guidance about the best ways to structure and design your advertising campaigns, some of the key points to be aware of are that there are restrictions against advertising alcoholic products or any form of promotion that is considered discriminatory or to portray gender stereotypes.
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