Ricardo Seixas 4/1/20 Ricardo Seixas 4/1/20

Customer Service in eCommerce: The Good, The Bad and The Ugly.

Businesses have adapted and evolved to incorporate customer support across multiple channels such as their eCommerce sites, phone and email, but this isn’t elevating the overall customer experience as a whole. This is where social media comes into play: meeting the consumer where they are.

Ricardo Seixas 3/31/20 Ricardo Seixas 3/31/20

Coronavirus: stay on top of market trends to help you pivot.

Consumer behaviour dramatically changed and likely will never go back to old ones because people learned new skills, acquired new habits and more.

Ricardo Seixas 3/20/20 Ricardo Seixas 3/20/20

Safeguarding eCommerce during the Outbreak.

It’s no secret that the impact of Covid-19 on business has been felt globally. Businesses and brands have had to take drastic action to keep afloat in these unprecedented times. But with some forward planning and a change in strategy, you can ensure the safeguarding of your business throughout this period.

Ricardo Seixas 3/18/20 Ricardo Seixas 3/18/20

New to WFH? We got you!

Here’s some top tips on how to keep sane during your working from home time.

Ricardo Seixas 3/13/20 Ricardo Seixas 3/13/20

Ads, creative assets & copy are the most important factor.

Creative assets are the most important factor in generating sales. In any channel, by far. And as much digital is a mensurable space, it is a space where consumers are coming to be engaged and entertained. So cutting through the clutter with a story, a good ad, is key.

Ricardo Seixas 3/12/20 Ricardo Seixas 3/12/20

Humans: predictable creatures in a digital world.

In today’s world, the effervescent and mercurial partnership between the internet and digital marketing has allowed brands and business to scale at an unprecedented speed. This, along with the ever-evolving and growing number of strategies, placements and opportunities, means the fight for a consumer’s attention, let alone a quantifiable action, is at an all-time high.

Ricardo Seixas 3/4/20 Ricardo Seixas 3/4/20

Consumers are searching differently. Here are the top 2020 trends to incorporate in your search campaigns.

The United Kingdom overall is searching differently. More than ever with such tremendous access to information consumers are being influenced differently, and their priorities and standards change. They want even more convenience, reassurance and quality, to be part of a tribe, to be inspired and well… more value for money.

Ricardo Seixas 3/4/20 Ricardo Seixas 3/4/20

Near real-time inspiration changed the seasonal buying cycles.

Consumers are now fuelled by near real-time inspiration, social pressure for newness and supported by fast and convenient consumption. And the best part for brands is that these young consumers are very comfortable with algorithms and advertising helping them to discover new products.