Conference Advertising
Advertise in ExCel (Conference Centre)
Advertise in ExCel (Conference Centre) with One Day Agency
Maximise Impressions With Targeted Advertising in One of the UK’s Largest Conference Centres
The London ExCel arena is one of the biggest, best-known, and most versatile event venues in the country. It is located in the heart of the Docklands and covers a sprawling 100,000 square metres.
From conferences to exhibitions, meetings to showcases, and huge-scale annual events like The Business Show, the largest business event in the UK, the venue’s diverse audiences and specific visitor groups make it an exceptional space for brand advertisers to engage directly with the exact consumer demographics they want to reach.
With the capacity to accommodate 60,000 people at any one time, countless eateries, lifts, escalators, cloakrooms, vast halls, seven hotels and dedicated stations along the Docklands Light Railway network, thousands of advertising placements are available, from the enormous to the subtle.
Why Advertise at the London ExCel Conference Centre?
Part of the ExCel's huge appeal is its impressive size, but for most brand advertisers, the key aspect is the variety of events and exhibitions hosted at the centre—which range from product launches and luxe fashion events to entertainment events and premiers, medical, automotive, and technological conferences, and large-scale international trade fairs.
Every year, the site hosts over 400 separate events, with 400 million visitors attending from every corner of the planet. It is also an individual location that independently generates significant revenues that are notable even within the London economy.
Brands can pinpoint specific events that align with their target consumer segments, pick dates where their campaigns and promotions will be most relevant and contextual, or opt for ongoing billboards and longer-term advertising spaces intended to attract as many impressions as possible.
With a captive audience, high-accuracy targeting, and tens of thousands of people passing through—including attendees, exhibitors, hosts, sponsors, families, professionals and the considerable workforce employed at the ExCel—the opportunities are extensive.
Why One Day?
As a highly experienced, long-established team of cross-channel integrated marketing specialists, we pride ourselves on offering our clients access to the best promotional placements, design expertise, locations and destinations across the UK, Europe and further afield – including within high-footfall, recognisable event spaces like the ExCel.
The combination of independent, technical, creative, and campaign-specific support, advanced media planning and buying, and innovative ad technology ensures that our clients gain premium advertising returns at a competitive price and develop impactful, immersive campaigns that deliver on their objectives.
London ExCel Conference Centre Advertising Formats
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ExCel Billboard Advertising
The size and extensive wall space in and around the ExCel Centre provide numerous potential placements for high-profile, large-scale billboards, from overhead banners in the main concourses to billboards outside the main entrances and throughout the halls.
Brands can advertise on billboards within the many food courts, coffee shops and higher-end eateries, around the car parks and escalators, and pick specific locations, such as advertising retail services next to outlets where viewers will be poised to buy.
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Digital Screens at ExCel London
The ExCel is a highly modern conference centre, and as such, it has a wide array of digital LED screens throughout the venue. Options range from full-size digital billboards around entrances and specific zones to targeted billboards adjacent to seating areas and restrooms.
Using matching digital screens within a row can provide excellent repeat exposure and augmented brand recognition, whereas supersized overhead billboards are impossible to miss and illuminated continuously throughout the centre’s opening hours.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
"From F1 teams to SaaS brands, we’ve elevated countless exhibitors at ExCel London expos with station domination, nearby media, immersive experiential setups, and VIP branded taxis. Our team has mastered it all."
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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We’ve talked about the diverse range of events, from commercial and sector-specific professional trade fairs and conferences to public-access exhibitions and high-visitor events like the International Horse Show, held annually in December, or The London Boat Show.
Brands unsure which scheduled events best suit their advertising objectives are welcome to contact the One Day team for assistance with campaign design and strategy. For many, the starting point is to analyse the core demographic or visitor each event attracts and then review how closely those consumer segments or industries match the primary users, viewers, or groups the company most wants to engage with.
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If your core aspiration is to showcase your brand, product, proposition, or messaging to as many people from across the demographics as possible, the ExCel remains a fantastic place for advertising, given the multinational audience and sheer footfall navigating through the centre on a daily basis.
Some of the best ways to augment impressions with a mixed target user group are to think about the ideal positioning for your displays – which could mean advertising within the large car parking facility, displaying promotions on lift panels, or utilising the huge overhead panels, digital screens and billboards that run through all the walkways.
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With over 400 events and four million visitors a year, the ExCel has an almost continual calendar, but those with the biggest audiences tend to include The London Business Show, which will be entering its 51st year in 2025, The London EV Show, focused on electric and sustainable innovation, and MOVE IT, the largest dance event in the world.
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The centre has around 300+ employees, ranging from administrative and hospitality teams to catering, cleaning and maintenance crews, security staff, cloakroom supervisors, and hosts. Brands with ongoing campaigns can, therefore, advertise continuously to staff working at ExCel while simultaneously marketing to visitors passing through.
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ExCel Advertising and Media planning.