Taxi Digital Screen

Advertising

Reach locals, commuters and tourists in the busiest cities in the UK with taxi digital screen adverts and capitalise on the passenger’s dwell time with digital screen adverts.

Engage Local Audiences with Digital Taxi Screen Advertising.

Whilst consumers are used to seeing advertisements on the side of taxis, traditional taxi advertising space has evolved to include digital screens located on the inside of the cab. You may have seen taxis in major cities display eye-catching digital advertisements on a screen located directly in your field of view. This growing form of OOH advertising presents opportunities for brands to reach, engage and influence a hugely varied audience of passengers, tourists, commuters, consumers and more in the UK’s busiest towns and cities.

As an Integrated agency, One Day connects brands with digital taxi advertising screen space, creating memorable messaging to create lasting impact and positive interactions.

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Why Taxi Advertising Digital Screens?

In London alone, there are over 300,000 journeys made each day by taxis or private hire vehicles according to recent statistics. Digital taxi screens allow for the display of relevant information, messages and adverts related to local attractions, eateries, and shops as passengers move through the capital. Advertising on digital taxi screens offers:

Geolocation Advertising Opportunities:

Taxis can now display digital advertisements that target passengers based on their current location. This method allows for the display of relevant information and adverts related to local attractions, eateries, and shops as passengers move through different areas. The aim is to make advertising more relevant to the viewer while also providing useful local information.

Interactive Advertisements and content

Taxi touchscreen digital signage allows passengers to engage with content actively. This can range from exploring local attractions to interacting with advertisements. The goal is to improve the passenger experience through interaction and gathering engagement data, which can be invaluable for brands looking to refine their strategies.

Targeted, Dynamic Content

Advertisers can change their ad content in real-time, responding to different factors such as time of day, weather, or special events. This flexibility ensures that the content remains fresh and relevant, increasing the likelihood of capturing the audience's attention.

High Engagement

Passengers in taxis are often looking for ways to pass the time during their ride. This audience is a largely idle captive audience with a need for engagement whilst they travel from A to B. Digital screens offer an engaging diversion, which means ads on these screens are likely to be viewed and absorbed more attentively than other forms of outdoor advertising.

How One Day Agency can help.

Digital taxi ads are a growing and popular form of out of home advertising - our specialism at One Day. With an all-senior OOH advertising team working with both prominent global brands and niche players, we make taxi screen advertising accessible, understandable and achievable.

We meticulously select and collaborate with global partners, ensuring the delivery of measurable, impactful and effective out of home marketing campaigns. Whether you’re looking to advertise in Black Cabs across the UK or various other taxi types in international markets, we work with you to achieve targeted and effective exposure.

Our Work

Meet the Manchester Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

Ricardo Seixas, Founder and CEO, One Day Agency

“Taxi Advertising blends three key components of advertising: creativity, impact and reach. This combination is unique to taxi advertising and allows brands to use this media in an impactful creative way while making the most out of their advertising budget.”

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

Non-Alcoholic Beer - Out-of-Home Campaign

FMCG - Out-of-Home Campaign in Ireland.

Frequently Asked Questions.

This is a combination that can be tested. We believe that external branding captures the attention of a broad audience, including pedestrians and other road users, while internal screens allow for targeted, engaging content tailored to captive passengers.
This dual strategy ensures consistent brand messaging across different touchpoints, leverages passenger dwell time for deeper engagement and allows for flexible, dynamic content updates.
Together, these methods enhance the effectiveness of taxi advertising campaigns by providing both widespread awareness and targeted impact, creating a comprehensive advertising solution that captures interest both outside and inside the taxi.
This option isn’t just for big brands with big budgets. Advertising on taxi screens is accessible to businesses of all sizes. With its accessibility and flexibility, this medium allows small and medium-sized enterprises to target specific demographics and locations effectively. The availability of analytics and performance metrics makes it easier for these businesses to measure and optimise their advertising ROI.
Whilst every audience responds differently to each message format, certain types of content tend to perform well on digital taxi screens:
- Short, Engaging Videos: Due to the limited time passengers spend in taxis, short and visually engaging videos can capture attention quickly and leave a lasting impression. Videos that tell a story or present a compelling offer within 15-30 seconds are ideal.
- Interactive Ads: Interactive content, such as quizzes, games, or polls, can significantly enhance passenger engagement. These ads not only entertain but also encourage passengers to interact with the brand directly through the touchscreen interface.
- Dynamic and Location-Based Offers: Ads that change based on the taxi's location or the time of day can offer highly relevant content to passengers. For example, advertising nearby restaurants or events can prompt immediate interest or action.
- Clear Calls-to-Action (CTAs): Content that includes a clear and compelling call-to-action, such as visiting a website, scanning a QR code for a special offer, or following the brand on social media, can drive direct engagement and conversion.
- Visually Striking Static Images: High-quality, visually appealing images with minimal text can grab attention and make a strong brand statement. These work well for brand awareness campaigns where recognition is the goal.