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The importance of shoppable content in 2022 🛍️
So today, we're covering shoppable content - the good, the bad, the ugly. What is the role of shoppable content, and how will this role change in 2022? Let’s find out!
![Live-stream shopping - A new way to reach your audience](https://images.squarespace-cdn.com/content/v1/5dee6587e159e73b7ff7d7cc/1618913342055-LC801D6ZACNEKHY9FTLQ/1*RSClt6Kr5u943UaLPgHeZg.png)
Live-stream shopping - A new way to reach your audience
Having its roots in China, live-stream shopping is a rapidly growing form of retail marketing that has already been adopted by mainstream platforms such as Instagram, Facebook and Amazon.
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