Ricardo Seixas 10/20/24 Ricardo Seixas 10/20/24

What Makes a Good Advertising Campaign?

A successful advertising campaign is more than just a catchy slogan or a well-shot commercial. To truly capture the attention of your target audience and drive meaningful results, an ad campaign must incorporate several essential components. Let's take a closer look at these elements and how they work together to create a powerful campaign.

Ricardo Seixas 1/20/24 Ricardo Seixas 1/20/24

Advertising Budgets: How Much Should You Invest?

This article explores how businesses can approach setting their advertising budgets, the role of advertising agencies in this process, and provides insights into budgeting for advertising campaigns in different city scales like Manchester and London.

Ricardo Seixas 1/20/24 Ricardo Seixas 1/20/24

What is a Media Agency and what does a Media Agency do?

In the fast-paced and dynamic world of advertising and marketing, media agencies have emerged as pivotal players. Their role is not only significant but also multifaceted, as they navigate the complex landscape of media planning and buying to aid brands in reaching their target audience effectively. This essay delves into the essence of a media agency, its functions, and the numerous benefits it offers to brands.

Erica Opiala 1/16/24 Erica Opiala 1/16/24

How To Plan An Experiential Campaign

In our previous blog, we covered the concept of experiential campaigns and their potential effectiveness when executed proficiently. While each experiential campaign possesses unique characteristics, certain fundamental practices can significantly influence its success.