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Media Buying 101: The basics of media buying
Media buying is a vital component of successful advertising campaigns, and understanding its intricacies can help your advertising agency deliver better results for clients. Whether you're looking to expand your knowledge or refine your current approach, this guide will walk you through the fundamentals of media buying, the process, and key strategies for success.
What Is Media Planning?
Media planning is a customised and in-depth process in which marketing professionals examine the best ways to manage and disseminate budgets, campaign assets, and promotions across platforms, channels, and locations.
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