International Advertising
Advertise in Madrid.
Advertise in Madrid with One Day Agency
Expand Brand Awareness in Spain and Europe With Madrid Advertising
Madrid is a high-demand advertising location, with strategic billboards and marketing displays seen by large audiences. The city itself has a population of 7 million, augmented by over 10 million international visitors a year, making it one of Europe’s largest metropolitan areas.
As a political, economic, financial, and cultural centre, Madrid is a great place to reach localised and domestic audiences alongside viewers from diverse demographics. There are a range of options, from unmissable full-height billboards in the heart of fashionable retail districts to immersive digital displays.
Brands also incorporate Madrid advertising campaigns within their promotions to reach specific and targeted audience segments, using outdoor displays in visitor attractions and high-footfall locations such as the Plaza Mayor square, the iconic street of Gran Vía and the bustling Puerta del Sol landmark.
Why Advertise in Madrid?
Part of Madrid’s appeal as an advertising hotspot is the density of residents and the millions of tourists who travel to the city from across Europe and further afield every year. The number of well-known landmarks and focal points makes it easy to select visible display locations that will be exposed to the largest number of viewers possible.
Other aspects of designing Madrid advertising campaigns include the interest and appetite for creativity and innovation, where audiences are often receptive to engaging and exciting promotions, especially those broadcast on digital screens that are reactive to real-time data.
The busy public transport systems provide further opportunities to capture impressions, using taxis, trains, and buses to capitalise on long waiting times and queues during peak travel periods. The metro network has recently been updated to include large-format LED and full-screen billboards.
Why One Day?
As an experienced team of advertising and marketing specialists, we often consult with brands keen to tap into global audiences or gain market share abroad but unsure of the complexities and societal and cultural nuances they need to know to adjust campaigns to resonate with localised audiences in new destinations.
Our full-funnel promotional services span everything from media planning and buying to independent guidance on the best formats and campaign structures, assistance with creatives and campaign design, and ongoing monitoring and reporting to help you track returns achieved.
Advertising in Madrid: Key Formats
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Madrid Billboards
Billboards are hard to miss and available at multiple key locations in Madrid’s busy centre. They provide options to showcase your messaging and promotions to a huge market, displayed alongside well-known attractions, heritage architecture, or in the most contemporary parts of the city and nightlife scene.
Options such as the Gran Vía are in sustained demand as a main artery for commercial, leisure, and tourist travel. The circuit's 15 full-size screens provide brands with ways to introduce conventional billboards or advanced 3D promotions.
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Digital Billboard Displays
Attention-grabbing digital screens are a significant aspect of Madrid’s outdoor advertising space, with locations like Pórtico de Castellana that embrace dynamic advertising, providing two huge columns fitted with 360-degree digital screens.
Brands can also showcase their communications and offerings through digital screens shown throughout the Madrid metro or reserve advertising capacity at the Callao City Lights screens in the city centre in front of countless viewers.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
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Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“Advertising in Madrid means putting your brand at the heart of a vibrant, ever-evolving metropolis where creativity, culture, and opportunity converge.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Yes – One Day is a full-service advertising and marketing agency, and while many brands are keen to use outdoor advertising spaces through our media buying and planning teams, we can also devise cross-channel and multi-medium campaigns to deliver on your objectives.
Each brand is unique, and the best campaigns are always based on your goals, key consumer persona, current market share and brand recognition aspirations, using this information to inform the foundations and structure of the campaign placements for your business.
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Madrid is often regarded as one of the top strategic advertising locations in Europe since the size and appeal of the city mean brands can use one or several advertising panels to reach enormous audiences from around the planet.
A continual and quantifiable influx of international visitors allows brands to use campaign resources wisely while optimising impressions and reactions.
For example, a place-based advertising campaign might align your promotions with areas and transport connections most used by wealthier audiences, whereas a general advertising campaign might be positioned in a location with the highest number of visitors.
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Billboards and Digital Screens
High-Traffic Locations:
Gran Vía: One of Madrid’s busiest streets, Gran Vía is lined with shops, theatres, and restaurants, making it an excellent spot for large-format billboards or digital screens.
Puerta del Sol: As a central hub and iconic tourist destination, advertising here ensures maximum visibility to both locals and international visitors.
Plaza de España: A cultural and commercial hotspot ideal for reaching professionals and shoppers.
Innovative Formats:
Digital billboards with dynamic and interactive content grab attention and allow for creative campaigns.
3D displays, like those seen in other major cities, can create a buzz around your brand.
2. Public Transport Advertising
Metro Network:
Madrid’s metro system is one of the busiest in Europe, offering advertising options such as posters, digital panels, and even train wraps.
Stations like Sol, Nuevos Ministerios, and Atocha see heavy footfall and provide prime advertising real estate.
Buses and Bus Stops:
Advertising on the exterior of buses (full or partial wraps) ensures high visibility as they traverse the city.
Bus shelters offer static and digital advertising options, targeting pedestrians and commuters.
Train Stations:
Renfe's commuter trains (Cercanías) and major stations like Atocha and Chamartín are ideal for reaching regional and intercity travellers.
3. Street Furniture Advertising
Kiosks and Urban Panels:
Digital or static panels on kiosks and street furniture located at pedestrian-heavy areas provide a direct way to engage with passers-by.
Interactive Ads:
Innovative touchscreens or QR-code-integrated ads on bus shelters or kiosks can drive digital engagement and immediate customer interaction.
4. Shopping Centres and Retail Spaces
Prime Locations:
High-end shopping centres like El Corte Inglés, Las Rozas Village, and Plaza Río 2 offer opportunities for in-mall digital displays, banners, and pop-up ads.
Escalators, lift wraps, and food court spaces can be utilised to capture shoppers’ attention.
5. Airports and Transit Advertising
Adolfo Suárez Madrid–Barajas Airport:
Airports are ideal for targeting affluent and international travellers.
Options include large-format banners, digital displays, and branding in high-traffic areas such as baggage claim and lounges.
Taxis:
Ads on taxi exteriors or in-cab screens provide exposure to riders and pedestrians alike.
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