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Advertise at London City Airport
Advertise at London City Airport with One Day Agency
Target High Net Worth Audiences With London City Airport Advertising
Advertising in London City Airport might not immediately spring to mind for brands keen to maximise their audience, boost impressions, and augment brand recognition. However, its status as a small airport that primarily serves affluent corporate travellers and business-class frequent flyers makes it a hugely strategic destination.
Long seen as an airport for the London elite, around 60% of London City’s five million+ passengers are business travellers, triple the average in other airports where around 80% of visitors are tourists and holidaymakers.
The airport has recently been working towards a more diverse shift in the passenger mix and also has plans to extend its annual user capacity to nine million. Still, even as it stands, London City is a valuable advertising placement for brands, especially given the predictable rush hour traffic of flights departing first thing and returning around the same time bracket every weekday.
Why Advertise at London City Airport?
Brands that prioritise London City billboards and out-of-home advertising campaigns often target high-net-worth and professional audiences. They use the airport's single-terminal layout to their advantage, with a number of high-profile and innovative digital advertising screens to choose from.
One terminal means that all business travellers filter through the same spaces as a concentrated audience, ensuring airport advertising campaigns have zero wastage and are exposed to a large, focused and influential viewer group, many of whom use London City multiple times per week and month.
Understanding the London City Airport traveller demographic provides brands with excellent opportunities to leverage this data to enhance their returns on their advertising investments further. Many use captivating and professionally designed campaigns in high-resolution lightboxes, in-terminal promotions, and adverts related to luxe travel and hospitality services for affluent international business travellers.
Why One Day?
We are delighted to offer our clients access to the leading locations, destinations and advertising formats here in the UK and worldwide as an all-senior marketing and creative team with unparalleled expertise, know-how and advanced ad tech resources.
From initial campaign creation and testing to recommending advertising formats in London City Airport, other commercial environments and cities, and suggesting settings with a high density of your target audience, we ensure your campaigns deliver. One Day can step in at any time, whether you need one stand-out advert to generate interest or are focused on developing cross-channel and multi-media promotions to drive your brand’s position forward.
Advertise in London City Airport: Key Formats
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London City Airport Digital Screens
Numerous high-res and full-motion screens are positioned around London City, including advertising displays in the terminal and throughout the airport's exterior, ensuring more frequent exposure.
Digital advertising is an excellent way to produce captivating and immersive graphics tailored to the audience, with billboards at height or tactical eye level to generate interest when travellers are waiting in boarding lounges and have extended dwell times.
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Billboards at London City Airport
London City has several full-profile screens that are ideally suited to billboard advertising. They are placed within the security screening area, outside the front of the terminal, and at the entrance that connects the airport with roads, the DLR service and transport routes heading into central London.
The 6x3-metre security advertising panel acts as entertainment during screenings, the City Icon backlit billboard greets passengers on arrival, and the City Welcome site dominates the public entrance, which is also used by the wealthiest travellers heading to the Private Jet Centre.
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"At One Day Agency, we help brands make a lasting impression in high-value environments like London City Airport. With a premium, business-focused audience and strategic ad placements, we ensure your message reaches decision-makers, frequent flyers, and high-net-worth travellers. Whether through impactful digital displays or bespoke OOH activations, we turn airport dwell time into brand engagement."
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Alongside its reputation and standing as the go-to airport for business travellers and the only airport in the UK that caters primarily to commercial and professional users, London City Airport is also home to the Private Jet Centre – an exclusive and elite facility for those with private or charter jets.
Brands are welcome to advertise at the Private Jet Centre's welcoming area, which is positioned away from the main terminal but uses the same main entrance point from the road. The area also provides advertising panels within the fast-track security screening area, high-end lounges, and across the runway viewing panels.
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London City might be compact and less well-known than its larger peers such as Gatwick, Heathrow, Luton, and Stansted, but it has an advanced advertising architecture and a specific audience demographic. This means brands wanting to reach these target customer groups can use fewer adverts or billboards with higher impressions.
There are no less than 45 potential sites, each with multiple screens, with at least six of the concourse displays visible to passengers from any location.
Of course, we can provide tailored advice and guidance about the right solutions based on your budget, campaign duration, and the responses you want to initiate.
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The media wall, alongside the huge, illuminated City Icon and City Welcome digital billboards, is among the most sought-after advertising assets in the airport. It is the only screen visible as passengers leave the departures area, which means it isn't competing with any other displays or graphics.
This placement has been designed at a massive scale, ensuring audiences can’t miss it or fail to see your advertising.
A similar set-up is available through the West Pier Arrivals hall, with an equally full-height range of screens that showcase premium advertising to all arrivals. This ensures that 100% of travellers landing at London City are exposed to your messaging.
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