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Advertise in Gatwick
Advertise in Gatwick with One Day Agency
Reach Diverse International Audiences With Gatwick Airport Advertising
London Gatwick Airport is the second-largest British transport terminal but stands apart as the busiest and most-frequented single-runway airport internationally, supporting a staggering 46 million journeys annually.
The multinational audience, from business-class flyers to global visitors, tourists, families, professionals, and expatriates, makes Gatwick advertising an exciting opportunity. Brands can engage with diverse viewers, drive brand awareness and elevate interest in promotional offers, while ensuring their brand becomes better recognised.
Gatwick has a uniquely mixed blend of travellers, with 75% of visitors originating from the UK, 92% in a prime position to buy and in ‘holiday mode', 60% interested in making real-time purchases at the airport, three in four in a positive mood to perceive advertising, and 70% recalling information seen in the terminals marketing specific brands and products.
Why Advertise at Gatwick Airport?
London Gatwick advertising reaches enormous viewer numbers every week, month, and year, with as many as 45% of travellers using specific airlines, lounges, or terminals being business users. The average dwell time is 90 minutes, giving brands ample time to advertise to captive audiences while waiting, queuing, or boarding.
The airport’s geographical location also boosts its status as a premium advertising destination. It is located close to the famous capital, London, within less than 30 miles of the city centre, and it carries the second-highest number of passengers of any British airport while being the eighth most used airport in Europe.
One of Gatwick's primary advantages over other international airports is the frequency with which regular flyers are exposed to airport advertising. Promotions reach 80% of repeat passengers, resulting in positive responses, with 42% considering airport advertising informative and influential.
Why One Day?
As a uniquely experienced, full-funnel and all-senior creative, advertising and marketing team, One Day provides an integrated and cohesive approach. We ensure you have all the expertise, advice and support you need at every stage – from designing campaigns and picking formats or locations to tracking metrics and engagement.
Our reach extends throughout the UK and worldwide, with British and European teams and cutting-edge ad tech, media buying, and planning facilities. This means we can position your brand in the places and in front of the audience you want—whether targeting select cities, airports, or destinations or creating high-impact cross-channel out-of-home and digital advertising that delivers excellent returns on investment.
Advertise in Gatwick: Key Formats
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London Gatwick Airport Billboards
As you might expect from a long-established airport with millions of passengers per year, Gatwick has a highly developed advertising infrastructure. This enables brands to engage with workforces, commercial travellers, frequent flyers, and holidaymakers through prominent billboards.
Options range from large-format welcome arches that are seen by every person entering any of the airport facilities to displays shown in departure lounges and high-profile billboards in and around car parks, drop-off points, entrances, and baggage reclaim areas.
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Digital Promotional Screens at Gatwick
Immersive digital advertising screens provide brands with added-value opportunities to create captivating graphics and messaging that resonates with viewers, utilising the network of digital placements around Gatwick lounges, terminals and security screening areas, alongside those outside controlled airside spaces.
Strategically positioned large-format digital screens are often in greatest demand in airport concourses, which are used by high concentrations and volumes of travellers, from check-in desks and security checkpoints to baggage halls and walkways leading to train stations, bus services, and taxi stands.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
"At One Day Agency, we turn high-footfall spaces like Gatwick Airport into powerful brand stages. With strategic media planning and data-driven placements, we ensure your message captures the right audience—whether they’re departing, arriving, or in transit. From dynamic digital screens to unmissable large-format displays, we help brands maximise impact where attention is guaranteed.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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You’ll find a wide marketing mix on offer at Gatwick, ensuring there are options suited to brands of all sizes and with a broad range of budgets. Marketing placements extend from digital and static billboards and one-terminal sequences to complete airport takeovers and single-display panels in select lounges or gates where audiences most align with your ideal consumer persona.
Many brands opt for a hybrid approach, using the size, visibility and unmissable nature of huge-format static billboards to extract maximum returns at strategic locations, combined with more direct eye-level digital screens. This can initiate responses from tired travellers navigating baggage claims, excited holidaymakers in departure lounges, and those who visit the airport frequently as business flight users.
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Tactical targeting is a speciality here at One Day, and we can provide more specific guidance on request. However, as a broad outline, the key is to ensure we drill down into your key audience's behaviours, priorities, and values and use market, user, and data research to pick locations and formats most likely to resonate with those viewers.
From here, we can factor in lead times and time-centric sensitivities, the nature of content and themes your audience will best engage with and utilise accurate data points to augment relevance and context. For example, we can ensure digital promotional screens align with flight times, destinations, and the reason the majority of viewers will be embarking on an international trip.
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Numerous in-depth advertising analyses have shown that airport advertising is one of the most cost-effective options, with audiences who are poised to engage. Most are actively interested in travel offers and promotions relevant to their activities, and consider advertising in the airport ecosystem useful and valuable.
Examples might include using airport billboards to promote events, activities, and accommodations or advertising hospitality services and transport brands, all of which international audiences may be looking for.
Alternatives include retail advertising, particularly near outlets and duty-free zones inside the airport, which incentivises travellers to take up offers and ensures they purchase luxuries and branded goods at discounted prices.
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