International Advertising

Advertising in Cardiff.

Advertise in Cardiff

Extend Brand Recognition Across South Wales With Targeted Cardiff Advertising.

The capital city of Wales is a lively, modern, and dynamic place for brands to advertise. With a population of over 360,000, it is bolstered by tens of thousands of visitors and the influx of professionals heading into Cardiff every day.

As a port city built around iron, steel, and coal, Cardiff has transformed into a service-sector-focused economy with a growing tourism market. Numerous iconic landmarks and high-footfall environments make Cardiff the perfect setting for ambitious brands to display their graphics and messaging.

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Why Advertise in Cardiff?

Cardiff has a diverse, multicultural community and visitor profile. Some standout locations, such as Principality Stadium, Cardiff Castle, the Pierhead Building, and Llandaff Cathedral, attract numerous visitors—alongside the more than 66,000 international students based at any of the three local universities.

Recent investments in regeneration have seen historical landmarks contrast with a vibrant shopping district, including St David's Centre, one of the biggest retail complexes in the UK.

Creating immersive, engaging and targeted campaigns around these high-profile locations and destinations improves the reach of your brand advertising, with the option to secure premium promotional spaces for billboards and digital screens around the Wales Millenium Centre, close to the Welsh Parliament, and around the sleek, contemporary Cardiff Bay waterfront.

How One Day Agency can help.

One Day is a highly experienced, all-senior integrated marketing team that provides full-funnel advertising opportunities to brands and businesses looking to advertise in Cardiff, the UK and further afield. As an independent agency, we specialise in blended media, digital, and creative services to elevate brand campaigns and maximise their reach and recognition.

Our cohesive cross-platform approach provides brand clients with a seamless experience. We collate value-packed data and market research with exceptional creative abilities and on-demand media planning and buying, developing marketing campaigns that deliver outstanding results.

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Cardiff Advertising Formats

Cardiff Billboard Advertising

Billboards are a great way to elevate your brand offering above the crowds and circulate communications to huge audiences, particularly when opting for roadside or public transport billboards or introducing your brand to viewers in popular visitor hotspots.
We offer a complete range of billboard advertising solutions, including full-size, high-profile public space billboards and more precision-targeted placements in areas most frequented by your target demographic.

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Public Transport Advertising in Cardiff

Displaying your brand messaging in Cardiff's busy and well-established public transport system enables you to select specific routes, vehicles or platforms that align with your ideal consumer persona, including around the South Wales Metro, which is scheduled to benefit from vast expansions in the next 12 months.
The volume of cycling routes, trains and bus services alongside private hire cabs gives businesses countless ways to get their brand proposition in front of their desired viewers, with the ability to choose tactical placements and timings to align with events, festivals and peak visitor periods.

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Cardiff Digital Billboard Advertising

Moving 3D billboards are the advertising format of the moment and can reach over 21 million annual visitors. From full-size, visually immersive billboards to agile, data-backed campaigns shown on smaller transport screens, brands can generate excitement, engagement, and entertainment through digital advertising.
Fast-growth and innovative brands use this type of marketing to reach younger audiences, flex their promotional offers based on the weather or time, and improve brand recall and recognition with repeat exposure.

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Student Advertising in Cardiff

The large numbers of students living and travelling to and from Cardiff every day are a great brand marketing opportunity for businesses, with no less than three city-based universities and campuses dotted around the region.
Cardiff Metropolitan University was awarded the status of the Top UK University for Sustainability in 2022, further attracting students and businesses keen to tap into the appetite for eco-friendly and green initiatives and brand messaging.

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Digital and PPC Cardiff Advertising

Targeted digital, social, and paid campaigns can reinforce the effects of your OOH and billboard advertising. Using detailed research, we ensure each element of your cross-channel campaign augments exposure, brand awareness, and credibility with your chosen viewer groups.
One Day often works with businesses looking to launch campaigns featuring several mediums and methods of advertising, which boost returns on advertising investments and pull together to achieve your brand objectives.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Cardiff’s dynamic blend of history and modernity creates a distinctive environment for out-of-home advertising. Our team specializes in harnessing the city’s unique energy to design eye-catching campaigns that connect with locals and visitors alike, ensuring your brand stands out in the heart of Wales.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

There isn’t one defined marketing approach that will fit every brand. The first step is to speak with our talented marketing team to discuss your business model, the types of buyers or consumers you want to engage with and essential elements such as budgets, timings, and any specific parameters that will influence the right campaign structure.
Outdoor advertising can reach as much as 98% of the local adult population, while public transport advertising in the Welsh capital can provide exposure to vast visitor audiences. We work closely with brands to select the perfect marketing mix, whether you’re looking for bus shelter displays, roadside billboards or digital retail advertising space.
Just as each campaign should be designed, developed, and deployed based on your branding and requirements, brands can use several key locations or high-demand display points, depending on their target audience and the type of messaging they want to convey.
Static billboards and bus route advertising around heavily used routes, such as those travelling to and from Newport Road, Penarth Road, Churchill Way, and North Road, can display ads to the largest possible viewer groups.
However, digital billboard screens and interactive displays around the University of Cardiff, and student hangouts and hotspots may be equally impactful for brands with a younger target audience.
Each campaign we work on is created in partnership with our client. We support both smaller start-ups looking to disrupt an established market or competitor and larger corporations, charities, and public-sector organisations with important messaging to share.
There isn’t a fixed billboard advertising price since it will vary based on the creative assistance needed, the duration of your campaign, and the number of billboards required.
Please get in touch anytime, and we'll be happy to provide more relevant information.

Full-funnel Advertising Agency

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”