National Advertising

Advertising in Newcastle.

Advertise in Newcastle

Expand Brand Reach Across the North East With Precision Newcastle Advertising

Newcastle is a lively, growing city and the eighth-largest metropolitan area in the UK, with a population of over 322,000. As a hub of the North East and a city with a unique industrial heritage, regeneration and investments in the economy have led to Newcastle heading towards the status of the first-ever carbon-neutral city in Britain.

The appeal of iconic landmarks like the Angel of the North, Hadrian's Wall, and the Tyne Bridge demonstrate why Newcastle welcomes hundreds of thousands of tourists from elsewhere in the UK and overseas. These focal points create a backdrop for brands to capture interest and display prominent messaging to hugely diverse audiences.

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Why Advertise in Newcastle?

Newcastle provides brands with an opportunity to reach large audiences, appeal to younger and multicultural demographics, and present their value proposition to local residents, professionals, international tourists, and families who are exploring and living in this popular, high-growth urban area.

Newcastle is a location famed for heritage, nightlife, business, and education. It has two universities and a student population of 54,000, making it ideal for companies promoting events, offers, or services to a younger adult segment.

The variety of landmarks and attractions also enables companies to tailor their marketing strategically, using tactical billboards and ad placements in areas close to St James Park, for example—the home of Newcastle United.

How One Day Agency can help.

We are a full-service advertising and marketing agency providing ambitious, fast-growing and diversifying brands with access to sector-leading media planning and buying. Whether you'd like to extend brand recognition in the north of England, require a maximum return on your advertising investment in less densely competitive markets, or wish to establish your brand as a leader in this region of the UK, we can assist.

Our all-senior brand marketing specialists support businesses of all sizes with cross-channel and multi-placement campaigns and creative input throughout digital, OOH, TV, and broadcast media—always adapted to your objectives.

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Newcastle Advertising Formats

Newcastle Billboard Advertising

Highly visible, stand-out billboards showcase brand propositions to significant numbers of viewers. Billboards can be located in prime areas throughout the city, such as The Gate, the premium leisure and shopping centre, or Eldon Square, which houses over 100 retail outlets.
Billboard advertising rises above the noise of the crowds and displays branding to pedestrians, visitors, professionals, and tourists. It can also be combined with wider-scope transport advertising campaigns for repeat exposure and improved brand recognition.

Newcastle Billboard Advertising
Public Transport Advertising in Newcastle

Displaying your branding throughout the public transport routes, including Quaylink and Stagecoach, is a great way to grow your audience, with larger numbers of passengers during fixtures at St James Park and events such as Northern Pride and Accelerate Festival.
Adshels and digital panels at bus shelters and stops around Blackett Street in the heart of the city perform exceptionally well, alongside public transport adverts shown around Northumberland Street, Grainger Town, and Jesmond.

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Newcastle Digital Billboard Advertising

Perfect for time-sensitive promotions or adaptable, dynamic advertising that adjusts according to the date, time of day or the weather, live billboards are available throughout Newcastle Central Station, around Scotswood and other high-traffic areas, and close to all the major landmarks.
From a brand perspective, digital advertising placements are cost-effective and typically have a faster turnaround. They can incorporate moving visuals, vivid colours, and video imagery to augment interest and ensure your promotions are memorable.

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Student Advertising in Newcastle

Brands looking to engage with the student population in Newcastle have varied options in terms of OOH advertising placements close to the campuses and accommodation bases throughout the city.
Strategically selected digital or static advertising on or around Newcastle University and Northumbria University can generate strong returns, putting your brand messaging directly in front of your core customer demographic.

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Digital and PPC Newcastle Advertising

Precision-targeted PPC campaigns work in conjunction with billboard, transport, roadside, and other OOH advertising solutions. They use strategic messaging directed at key groups and demographics to reinforce the brand awareness and recognition achieved by outdoor promotional placements
We often combine different advertising formats with PPC campaigns, which are structured to augment the returns achieved on your investments and repeat brand offers to ensure they are familiar.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Newcastle’s vibrant cityscape offers great opportunities for out-of-home advertising. Our media planning team knows how to maximize visibility and impact, turning the city’s streets into powerful brand recognition.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Absolutely—roadside billboards can be highly impactful and effective ways to showcase your offering or brand promotions to large audiences. Large-scale billboards can be easily seen at a distance, and concise messaging allows viewers to absorb your brand communications quickly.
Some of the highest-demand advertising locations in and around Newcastle include those around the roadside bridges adjacent to the main arterial routes leading into the city. Depending on your requirements, these can be reserved for short-term, time-specific, or longer-term promotions.
Transport ads work well in most busy city settings, but they are particularly viable in Newcastle owing to the sustained, large ridership of the public transport system and the number of visitors who travel to the city as tourists, professionals, or to attend conferences, events, and business meetings.
We can suggest diverse placements, such as onboard, station, platform, and vehicle advertising, where buses, trams, trains, and coaches display your advertising as they travel around the city—including into prime central districts without the distraction of commuter traffic.
Every campaign differs, and there are several factors that will influence the overall cost of your advertising placements. For example, we might consult with a brand looking for:
- Tactical billboards in the most-visited areas in Newcastle
- Targeted bus advertising, including supersides and Adshels
- Roadside billboards on all major arterial routes
- Ongoing media placements to showcase evergreen brand communications
The duration, nature, and format of your advertising will all contribute to the total cost of your campaign. Please contact One Day at your convenience to schedule a time to discuss your requirements and expectations or to discuss the cost of specific media placements and billboards that align with your brand objectives.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”