Manchester
Taxi Advertising
Engage with consumer and business audiences with high-impact media in the Greater Manchester Area.
Taxi Advertising in Manchester
Taxi advertising in the busy, vibrant city of Manchester is an excellent way to amplify brand recognition and advertise your business, offers and services to broad groups of consumers.
With over 11,500 private hire cabs, 2,000 hackney taxis, and more than 18,500 licensed drivers across Greater Manchester, local, northwest and nationwide businesses use this targeted form of transport advertising to share bold messaging in a captive setting.
One Day offers a comprehensive range of OOH advertising services and can facilitate cross-channel campaigns, full taxi livery takeovers and impactful supersides – showing your advertising to millions of people, passengers and visitors in the heart of Manchester.
Why Taxi Advertising in Manchester?
Taxi advertising in high-footfall cities gets your branding in front of vast audiences, not least because taxis can access popular central areas and tourist attractions that are not accessible to general traffic – leaving vivid promotions plenty of space to stand out.
As many as 80% of adults can recall an ad they have seen on or inside a taxi within the last seven days, and promotional taxi advertising is seen over 75 million times a year.
Whether you opt for attention-grabbing taxi wraps, subtle messaging shown on tip seats and onboard panels, or require a customised public transport campaign incorporating taxi advertising, among other placements, the volume of impressions generates fantastic returns.
How One Day Agency can help.
Cabs act as moving billboards, carrying your promotions everywhere they go. We collaborate with brands and businesses of all sizes and from every sector, finessing their strategic campaigns to suit their objectives.
As a fully integrated agency, we can offer guidance around:
Placements, panel sizes and graphic design, recommending the best formatting and advertising spaces to get your messaging across.
Targeted taxi adverts, particularly important for brands that want to appeal to professionals, business owners or B2B organisations in the city.
Optimal taxi advertising opportunities, with ranks around the busiest areas like Manchester Airport, Manchester Piccadilly Station, Albert Square, Deansgate Locks and the Printworks showcasing adverts to the highest possible numbers of viewers.
Our taxi advertising services cover the full scope, from media planning and campaign design to tracking impressions, engagement and responses and coordinating multi-placement campaigns to ensure your returns exceed your expectations.
Taxi Advertising Formats
Taxi Full Livery or Taxi Wraps
Emblazoning your graphics, text and promotional offers across the complete outside of a taxi is high-visibility and impossible to ignore. In a sea of conventional cabs and standard back taxis, a full livery provides maximum impact and draws the eye when navigating traffic, queuing at cab ranks and collecting or dropping off passengers.
Full livery promotions and vinyl wrap graphics can be applied to one or multiple taxis in a fleet or feature varied designs to create an immersive brand story with multiple regular touchpoints.
Taxi Supersides
Supersides are one of the most popular taxi advertising formats and are suited to short-term campaigns linked to time-limited events or promotions, and medium-duration advertising, where you want to augment brand views and visits over a particular season.
A superside ad placement runs underneath the windows along the length of the vehicle, front to back, and offers cost-effective advertising at a scale where full-colour printing and memorable images are unmissable.
Taxi Tip Seats
Tip seats are a standard feature in any cab and provide a great way to display advertising to a captive audience, where your branding is on display for the duration of every passenger’s journey. These ad placements are perfect for brands wishing to appeal to commuters, business travellers and visitors arriving at the train station or airport.
Each passenger sits in close proximity to the tip seat, so this space is frequently used to promote localised lifestyle services and businesses, with multiple ways to extend your messaging through other targeted ad placements elsewhere in the public transport network.
Taxi Interiors and Digital Screens
Taxi passengers not only engage with promotions displayed within the interior of a cab – they welcome these colourful advertising panels which act as a form of entertainment to pass the time, while waiting to arrive at their destination.
One Day can suggest numerous taxi interior advertising panels, from distinctive rear window ads that are visible inside and outside the cab to seat panels and promotions behind the driver's protective screen, with the space to display QR codes or scannable tags.
Meet the Manchester Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
Ricardo Seixas, Founder and CEO, One Day Agency
“Taxi Advertising blends three key components of advertising: creativity, impact and reach. This combination is unique to taxi advertising and allows brands to use this media in an impactful creative way while making the most out of their advertising budget.”
Full-funnel Advertising Agency.
Where can you find us?
Address:
Phoenix House,
45 Cross St, Manchester
M2 4JF
Frequently Asked Questions.
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As we've mentioned, some of the ideal locations are those that taxis naturally visit multiple times per day, picking up business commuters, visitors and international travellers or collecting riders from the centre of the city – with most using cabs to avoid Clean Air Zone charges, or when travelling through the six bus gates in the city.
Taxi ads shown to pedestrians, motorists and passengers travelling to or from the train station, airport, and any of the bus gates – Oxford Road, Portland Street, King Street, Deansgate, Bridge Street and Princess Street – deliver the highest impressions.
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One Day often speaks with business clients looking at ways to create strategic advertising, and our expert consultants can offer numerous recommendations. For instance, taxi interiors are a great way to display localised promotions to frequent riders, including commuters. Full liveries provide superb visibility and are in demand by consumer service providers and large event managers.
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Indeed, you can – black cabs are an iconic part of the city and are otherwise known as hackney carriages. You'll often see rows of black cabs at Manchester Piccadilly and outside the premium hotels and hospitality venues in the city, such as The Edwardian Manchester, Dakota, Stock Exchange Hotel, The Lowry and The Midland. Other venues frequented by black cabs are equally high footfall and with a targeted clientele, such as top-quality eateries like mana on Blossom Street, 63 Degrees on High Street and Erst on Murray Street in Ancoats.
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Yes, there a number of ways to advertise in Manchester. See our services below:
What our clients are saying…
“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
International Brand Manager Europe & Asia, Codorníu Raventos
“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
General Manager, Itchy Baby Co
"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
Mark Hodson, VP of Marketing at UNiDAYS
“It was an incredible experience partnering with 1DA Agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign's success. From designing ads to picking locations and strategies, they were with us every step of the way, and we couldn't be happier with the results."
Gurveer Chana, BigCommerce’s Demand Generation Manager
Media Planning and Buying
All Nationwide Regions & Locations
South West, Southern, South East, Midlands, Eastern, North West, North East, Wales, Scotland & Northern Ireland.
All Media Formats
Digital OOH, Billboard Advertising, Bus Advertising, Taxi Advertising, London Underground Advertising, Airport Advertising, Transport Advertising, Rail Advertising & More.
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