Advertise in Manchester
Promote your brand in Manchester: the hub of the Northwest.
Manchester is a vibrant, lively and innovative city with a population of over half a million people. The sights, sounds, history and attractions welcome 1.15 million international visitors annually, boosting Greater Manchester's economy by a remarkable £7.5 billion. This background is the perfect place to advertise your brand, engage with diverse demographics, use strategic ad placements and work with our talented creative development team to generate promotions that deliver superb returns.
Some of our latest advertising campaigns in Manchester.
Why One Day?
One Day specialises in integrated, multi-platform advertising campaigns, blending digital, broadcast, OOH, outdoor and intelligent promotional designs and campaign structures to augment brand recognition, recall and familiarity. We create, implement, and track high-profile campaigns across the major UK cities, with Manchester being one of the popular locations for brands with a unique identity, a strong proposition, or a message to share with a wide audience of viewers.
Our clients extract maximum value from our all-senior team, accessing advertising expertise, high-profile ad placements in prime positions and locations, and campaign project management – giving you the resources you need to launch advertising campaigns in Manchester that deliver.
Brands we worked with across the Manchester market.
Why Advertise in Manchester?
Manchester has a long, intricate history – and while it might be known today as a city that is bursting with life and energy, it dates right back to the Roman era. Today, the city is famous for its history, contributions to music and sports, its strong presence in the tech sector and as a UNESCO City of Literature.
The eclectic mixture of huge musical festivals and events like Parklife, the renowned Premier League football teams based at Old Trafford and the City of Manchester Stadium, world-class entertainment venues and no less than five higher education centres – with over 96,000 students - makes the city a brilliant place for brands to showcase their messages to a broad-scope audience.
Cementing the status of Manchester as the fastest-growing city across Europe for technological innovation, local residents include professionals, entrepreneurs, and investors keen to tap into this pool of talent – making it a destination to promote everything from cultural attractions to business services.
One of the standout attractions of advertising in Manchester is that the city provides a cost-effective and viable way to capture attention and impressions without competing in the same landscape as other brands within larger cities like London (find out more about advertising in London here).
Whether your business is focused on the northwest, is keen to secure market share with a younger audience, or wants the best possible returns on ad placements, Manchester is the place to be seen.
Our Manchester Advertising Services
Billboard Advertising in Manchester
Billboards are a classic form of public space advertising, using high-profile billboards with expansive dimensions to create promotions that are impossible to ignore and offer a strong communication medium.
Manchester billboard placements can be coordinated around sports grounds, shopping centres, tourist attractions, landmarks, and major through routes, as well as within pedestrianised and business areas to engage with your targeted audience.
Advertising Through the Transport for Greater Manchester Network
Transport for Greater Manchester (TfGM) provides a network of public transport services that cover all of the broader city limits, with services dedicated to serving the highest-demand neighbourhoods and park-and-ride schemes flowing directly into the city centre.
Displaying adverts and promotions throughout the Metrolink network or advertising at Manchester Piccadilly are ideal ways to showcase your offerings to a captive audience, with 36 million people using the tram and light rail service per year.
Manchester Bus Advertising
The bus services in Greater Manchester cover 52.5 million miles with increases in ridership of 14% in the year to January 2022 – serving 122.2 million people, including local residents, international visitors and those commuting into the city.
Our Manchester bus advertising placements offer numerous opportunities to attract attention with mega rears, bus rears, T-sides, supersides and full bus wraps available through all the major routes.
Manchester Taxi Promotions
Advertising your business through taxi promotions is a brilliant way to foster direct engagement, adding decals, graphics and interesting visuals inside and outside private hire cabs and taxis queuing and collecting passengers from Manchester Piccadilly, Victoria and Oxford Road train stations, as well as Manchester Airport.
Manchester Taxis can offer advertising space as a full livery or cab wrap, interior displays on seat backs and tip seats, or supersides emblazoned along the side of one or numerous vehicles within the fleet.
Bus Shelter Advertising in Manchester
There are over 600 bus routes, 12,000 stops or shelters, 101 train stations, and 99 tram stops – meaning a massive array of shelters, stations, platforms and places to display advertising and ensure brand awareness reaches your target level.
Businesses can also be tactical about how and where they use public transport stops and shelters to attract their key audience, such as displaying posters or digital displays by shelters that offer cycling racks for bikes.
OOH Advertising in Manchester
Out-of-home or OOH promotions can vary, including digital and static posters, displays, billboards, panels and liveries used throughout transport stations and services, public spaces, and within key areas that welcome the highest footfall.
One Day provides coordinated OOH advertising promotions with optimal placements to ensure your advertising campaigns produce the results you expect.
Digital and PPC Advertising
While OOH and public transport advertising in Manchester can deliver exceptional returns, businesses also find that supplementing these activities with PPC campaigns and digital marketing can reinforce brand messaging and improve repeat exposure.
Our Manchester PPC campaign managers craft bespoke PPC advertising projects based on your objectives and combine graphics, styling and brand assets across the board to create a cohesive impact that viewers will remember.
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
Ricardo Seixas, Founder and CEO, One Day Agency
“Manchester's residents and audience groups are not evenly distributed across the city and its transport network has unique features that only a local team can navigate. One Day HQ is at the heart of the city and, of course, we have a local media buying and planning team for all things advertising.”
Frequently Asked Questions.
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There isn't a one-size-fits-all solution since every brand is different and might want to focus on varying targets such as greater footfall, website visits, take-up of promotional offers, or ticket booking for an event.
We’d recommend getting in touch if you’re keen to advertise your business in Manchester and require tailored advice about the right approach.
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Yes – it’s often a great idea to combine varied placements, promotion sizes and locations, where repeat exposure is proven to have a more compelling impact than using one standalone type of advertising in one place.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
Non-Alcoholic Beer - Out-of-Home Campaign
FMCG - Out-of-Home Campaign in Ireland.
What our clients are saying…
International Brand Manager Europe & Asia, Codorníu Raventos
“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Managing Director of the Jordan Tourism Board
“Jordan in its recent history has relied heavily on and benefited from sharing plans and exchanging experiences with our neighbours and friends in The United Kingdom.”
VP of Marketing at UNiDAYS
"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
BigCommerce’s Demand Generation Manager
“It was an incredible experience partnering with 1DA Agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign's success. From designing ads to picking locations and strategies, they were with us every step of the way, and we couldn't be happier with the results."
Advertising in Manchester.
All Media Formats
Digital OOH, Billboard Advertising, Bus Advertising, Taxi Advertising, London Underground Advertising, Airport Advertising, Transport Advertising, Rail Advertising & More.